Senior Manager, Marketing Operations

About Carrier

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier.

About the role

The Senior Marketing Operations Manager is responsible for driving operational excellence, insight generation, and performance management across CHVAC Marketing. This role enables data‑driven decision‑making by leading market research, competitive intelligence, analytics, and marketing systems to ensure campaigns and investments deliver measurable business impact.

This role serves as a senior connective hub across Marketing, Sales, Strategy, Finance, IT, and external partners—owning marketing infrastructure, CRM integration, and performance rigor while supporting near‑term execution and long‑range growth initiatives.

This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week

Key Responsibilities

Market Research & Insights

• Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.

Competitive Intelligence & Analysis

• Performs in‑depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
• Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
• Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long‑range planning.

Analytics, Performance & Reporting

• Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
• Works with marketing managers to tracks campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.

Marketing Process & Systems Management

• Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
• Owns and continuously optimizes end‑to‑end marketing operations processes to ensure consistency, efficiency, and scalability.
• Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
• Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.
• Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM).
• Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.

Cross‑Functional Leadership & Influence

• Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution.
• Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.

CRM & Salesforce Effectiveness

• Campaign‑to‑pipeline attribution accuracy
• Lead routing, acceptance, and follow‑up SLAs
• Salesforce campaign adoption and data quality scores

Marketing Performance & ROI

• Marketing‑sourced and marketing‑influenced pipeline
• Cost per lead / cost per opportunity
• Campaign ROI and conversion rates by channel

Operational Excellence

• Adoption of standardized marketing processes
• Reduction in manual reporting and rework

Insights & Decision Support

• Time