Marketing Addressability Project Manager

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$114,000.00 - $148,000.00

What’s the role?

We are looking for a Marketing Addressability Project Manager to join our Growth Marketing Team in Brooklyn. This role will coordinate work related to our Ad Privacy and Audience programs, across multiple vendors, marketing channel teams, engineering squads, and ad agencies. The person will work closely with internal and external partners to coordinate privacy-related technical integrations, and adaptations to new industry and regulatory restrictions. You will plan and facilitate privacy-related tech work that spans multiple internal technology teams. You will collaborate with internal tech and analytics partners, and external vendors, to improve Etsy’s audience targeting capabilities. You will help also educate internal teams about audience targeting capabilities and track requests for new audiences. You can converse with marketing, technical, and analytical teams.
 

This is a full-time position reporting to the Director of Addressability and Privacy. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What’s this team like at Etsy?

The Performance Marketing team is responsible for converting new buyers and driving existing buyers to shop more frequently on the Etsy website and apps. We lead all aspects of the Global strategy and execution across a mix of demand-capture and demand generation channels to deliver measurable results. Our team is part of the larger Growth Marketing function within the Marketing org.

What does the day-to-day look like?

• Define and socialize process for privacy and audience work (e.g. new project requests, privacy reviews, audience requests), coordinating with Growth Marketing, Martech, Privacy Engineering, and Privacy Counsel teams

• Define cross-functional / cross-squad communication cadence

• Help ensure Growth Marketing and Martech teams are aware of and follow established processes

• Build and update project plans for privacy work: track status and dependencies for in-progress work across Performance Marketing, Martech, Analytics, and other teams, as well as vendors; flag delays and project risks. Follow up with contributors and stakeholders to ensure deliverable deadlines are met and blockers are flagged and addressed

• Send out weekly or bi-weekly status updates, and maintain the internal sites where all stakeholders review project updates

• Act as the centralized point of contact for ad platform privacy discussions across internal Marketing, Martech, Analytics teams; ad platforms; and agencies. Ensure teams are aligned on priorities. Provide project context and key details, as appropriate, to maintain progress and alignment. Record key decisions and action items from privacy- and signal-related conversations across teams.

• Coordinate cross-team comms with vendors: route inbound and outbound questions about data signals to the appropriate teams.

• Act as go-to coordinator for urgent Privacy work: ensure the right people are consulted for critical business decisions, and that stakeholders understand priorities and impacts.

• Partner with the Privacy Program Manage