Sr Director, Global Events & Customer Marketing

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

F5 is seeking a transformational Customer Experience Marketing leader to oversee our global events, advocacy and executive engagement programs.  The Senior Director, Global Customer Experience Marketing is a pivotal role within the Revenue Marketing organisation, reporting directly to the VP of Revenue Marketing. This role will oversee how customers interact with the business, and transform these interactions into tangible, measurable contributions to the company’s growth and long-term success. Rather than treating customer experience as a simple extension of brand or event support, this position makes it a true driver of revenue - one that is accountable for pipeline creation, accelerating deals, expanding existing relationships, and retaining valuable clients. 

Key Responsibilities: 

• This leader works closely with Sales, Product, and senior leadership, and partners across Revenue and Corporate Marketing — including Field and Regional Marketing, Product Marketing, Demand Generation, Marketing Operations & Analytics, and Partner/Ecosystem Marketing - to evolve the customer experience from isolated, event‑led activities into a cohesive, scalable growth engine. The goal is to design and deliver high‑impact experiences that support key go‑to‑market priorities, accelerate pipeline, and strengthen relationships with executives across global markets. 

• A key part of this transformation involves shifting the focus from simply hosting flagship events to creating strategic experiences that fuel pipeline growth and drive account expansion. Success will be measured not just by attendance alone, but by how effectively these experiences contribute to strategic sales objectives and account strategies.  

• Likewise, this leader will reimagine executive briefings as scalable programmes that go beyond one-off meetings, becoming repeatable engagements closely aligned with active deals, renewals, and strategic accounts, while equipping Sales and executive teams with robust playbooks and narratives to ensure that every interaction delivers meaningful outcomes. 

• Beyond these initiatives, the Senior Director is responsible for evolving F5’s global advocacy engine, ensuring that customer proof points and success stories are operationalised across field marketing, sales, and broader campaigns. This approach supports priority industries and key F5 go-to-market motions, such as AI, SaaS, Tech Refresh, and ADSP, and is carefully mapped to the various stages of the sales cycle. 

• The role also involves participating in quarterly planning sessions within Revenue Marketing, aligning all customer experience programmes with overarching go-to-market priorities, sales capacity plans, and any gaps in pipeline coverage. Success is measured using rigorous metrics that reflect the impact on revenue