MGR Scientific Communications and Digital Engagement

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with more than 30 years of experience in developing and commercializing products that treat central nervous system (CNS) diseases. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. We currently have 8 products in the market that are making a real impact on patient outcomes.

Job Summary:

The Manager, Scientific Communications and Digital Engagement, a key role within Medical Affairs, will serve as a pivotal cross-functional partner responsible for spearheading support for Medical Affairs (MA) strategic digital engagement initiatives, actively contributing to the creation and dissemination of digital scientific content in the marketplace. This individual will play a crucial role in ensuring the digital content resonates with our target audience and fosters meaningful scientific engagement.

Essential Duties & Responsibilities:

• Executes the digital content engagement strategy within Medical Affairs to amplify the reach and impact of Supernus’ publications and other scientific initiatives.
• Leads efforts to identify and implement initiatives aimed at enhancing visibility and engagement of healthcare practitioners (HCP) with scientific content distributed across digital channels.
• Partners with Supernus’ publications team to support the creation of digital scientific content that aligns with strategic imperatives, regulatory standards, and company policies.
• Collaborates closely with Supernus’ digital team to oversee website integration, ensuring the optimization of educational resources and fostering awareness within the healthcare community.
• Engages in cross-functional collaboration with colleagues in publications, MA, digital, IT, and other departments to conceptualize, design, and deploy a dedicated Medical Affairs website, develop digital content, and evaluate opportunities for future omnichannel expansion.
• Supports the generation and dissemination of digital insights and impact metrics across the wider Supernus organization.
• Remains informed of digital innovation and technology trends, offering insights and recommendation for integrating new tools, services, technologies, vendors, and methodologies to elevate our digital footprint.
• Conducts assessments and comparative analyses of available online educational and customer experiences and functional services provided by Medical Affairs teams across the broader industry to inform future initiatives.
• Applies creativity and innovation to the development of scientific content (e.g., videographic, infographic) that dynamically communicates a scientific story to key external stakeholders.
• Collaborate with commercial colleagues to capture and monitor the adoption, impact, and influence of digital educational initiatives on Key Opinion Leader (KOL) and Digital Opinion Leader (DOL) engagement.
• Utilizes data-driven insights and analytics to formulate recommendations aimed at optimizing and enhancing our multichannel engagement strategy.
• Engages with field medical teams to gather scientific insights to inform the development of impactful digital content aimed at driving external scientific engagement.
• Facilitate the development and approval of scientific materials, such as medical slide decks, scientific videos, and podcasts, for inclusion on the MA website.

Supervisory Responsibilities:

• N/A

Knowledge & Other Qualifications:

• Bachelor’s Degree in life sciences and a minimum of five years of relevant experience is required, or a master’s degree and four years of experience. Advanced degree is preferred (PharmD, PhD).

• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Self-starter, hard-working and independent.
• Proficient in managing external vendors and providing clear, concise guidance.
• Experience in scientific communications.
• Experience in managing websites or portals designed to deliver scientific content to HCPs.
• Understanding of fundamental digital tactics, technologies, and data integration tools, encompassing areas such as websites, SEO/SEM, media strategies, social media, CRM systems, analytics, digital field tools.
• Experience with digital analytics tools, common digital media tactics (e.g., paid search, display/DSPs, endemic/native advertising), and an understanding of website construction and maintenance processes.
• Comprehensive understanding of healthcare industry trends and the evolving landscape of digital delivery methods for disseminating scientific information to healthcare practitioners.
• Strong understanding of regulatory compliance, dat