Salesforce Marketing Cloud HTML Lead/Developer (Remote), Experian Consumer Services

Company Description

About us, but we’ll be brief
Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity.

Job Description

Experian Consumer Services (ECS) CRM team is seeking a Salesforce Marketing Cloud (SFMC) HTML Lead/Developer. As the ideal candidate, you’ll be highly driven and organized, strive for operational excellence, and have a customer-centric philosophy. You will be joining a team focused on developing cross-channel customer journeys, establishing rules-based creative messaging, and developing and monitoring testing scenarios. The scope of work includes working in partnership with CRM Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop the solution within the SFMC platform. You thrive in fast-paced environments and are a natural problem solver. You’re adept at research and management/stakeholder communications. You conduct yourself confidently, professionally, and respectfully with colleagues at all levels and value building strong working relationships throughout the organization.

What you’ll be doing

As a Salesforce Marketing Cloud HTML Lead/Developer on the CRM team, you will bring your experience in the design, development, and execution of large-scale, customer-centric communications. Responsibilities for this position include:

• Utilize HTML/CSS email marketing best practices to create and code interactive experiences for email
• Develop/modify email templates and existing campaigns
• Apply the best practices in email development, email compliance regulations, and accessibility
• Set up, test, and launch complex email campaigns with dynamic content
• Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution
• Perform QA
• Develop and maintain AMPscript to support personalization needs
• Ensure identical rendering across browsers, ESPs, and devices
• Troubleshoot HTML, CSS, and other performance issues
• Recommend opportunities to optimize email creative and campaigns based on results of executed emails (e.g, open rates, click-thru rates) and email marketing best practices

Qualifications

• 3-5+ years of experience in Salesforce Marketing Cloud and AMPscript
• 3-5+ years of email development work experience
• Advanced knowledge and understanding of HTML/CSS
• Proficient in responsive email design
• Familiarity with email marketing and marketing automation technology
• Ability to accommodate Pacific Time Zone workday (with some flexibility provided)

Bonus Qualifications

• Working knowledge of SQL and JavaScript
• Salesforce Marketing Cloud’s Email Specialist Certification

Perks

• 20 days of vacation accrual annually, five sick days, and two volunteer days (plus twelve paid holidays)
• Competitive pay and comprehensive benefits package, with a bonus target of 15%
• Flexible work schedule
• Visa sponsorship is available for this position
• This role can be 100% remote long-term or you can work out of one of our offices
• People-focused culture where personal and professional growth is prioritized
• Recognition and celebration of performance and achievements
• Power to bring your whole self to work – where your differences and values will be respected and celebrated
• Employee Resource Groups set up and run by employees, for employees. These networks build, celebrate, and further understanding of the diverse identity and experiences within Experian, in support of our commitment to diversity and inclusion
• International network of peers; mentorship programs

Additional Information

All your information will be kept confidential according to EEO guidelines.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above.  Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education.  This position is also e