Manager, Measurement Analytics Strategy, LinkedIn Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

The role is open to San Francisco, Chicago or New York City dependent upon where the candidate is currently located.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

The Measurement Analytics Partner (MAP) Manager is a leadership position within the LinkedIn Customer Science team. This person will work with internal and external stakeholders to advise clients and influence the industry with LinkedIn’s POV on marketing measurement. The successful candidate will lead and manage a team of individual contributors to drive LinkedIn preferred measurement methods and best practice, whilst encouraging first and third-party product adoption at scale.  

This person will be comfortable talking about a combination of techniques and measurement strategies that drive insights and business results for advertisers. Furthermore, this role will engage with the broader industry ecosystem with the aim of accelerating good measurement practice. Conclusions from their team’s work will showcase what good measurement is and how a client can act upon it to drive business impact.  

Our ideal candidate will have a passion for marketing analytics, critical thinking skills and the ability to build deep relationships at senior marketing and other C-level roles. This person will need to be able to work cross-functionally with advertisers, sales teams and other members of the Customer Science Organization.

This role will also require working closely with Product Marketing, Product, Business Development, R&D and other cross functional teams to develop or pilot new methodologies and to aid in shaping our product roadmap. Remit for this role will be across North America and specifically serve our Enterprise group. Although this role will cover the Enterprise Accounts group in North America, we expect the right candidate to have an ability to strategically think through connection points with their Global counterparts who work on the same accounts in other regions, leading to greater business results and client satisfaction (where applicable). You like to dream big, work collaboratively to get stuff done, and know how to have fun along the way. 

Responsibilities 

• Manage a complex set of client relationships across industry and client groups, functions, and brands to drive our measurement objectives 
• Coach and develop a team of Measurement Analytics Partners of varying skill levels to deliver excellent measurement work, identifying opportunities for progression and nurturing future leaders 
• Push clients to measure true business value by building and operationalizing "learning agendas" that highlight how a client can improve business outcomes by employing better measurement techniques and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda 
• Implement and monitor against a set of performance indicators the progress of each account and scaling of measurement strategy 
• Develop and nurture relationships with key sales leadership partners and share knowledge and best practice globally 
• Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large advertisers and vertical categories
• Communicate complex research results
• Provide feedback to and collaborate with Product Marketing, Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships 
• Drive client engagement around measurement innovation, including measurement alphas and beta 

Qualifications

Basic Qualifications 

• 5+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company 
• Bachelor's degree in relevant field
• Experience influencing senior clients alongside demonstrable team management skills
• Strong track record of extensive experience with advertising measurement metho