Web Marketing Manager

“Republic Bank believes in the development and advancement of our associates.  We offer the opportunity to learn all aspects of the company to prepare for future advancement.  Come join our team for a career, not just a job!“ 

Grade 12

About Republic Bank

Republic Bank’s values are built upon making an IMPACT for our clients, our associates and the communities we serve. (IMPACT stands for Innovate for the Future, Make it Easy, Provide Exceptional Service, Acknowledge & Celebrate Success, Commit to Caring and Thrive Together) The associates of Republic Bank are the key to our success as an organization and we value our associates. It’s one of the reasons we’ve been named as one of the Best Places to Work in Kentucky for ten years! For more information about the company, please visit www.republicbank.com.

POSITION PURPOSE AND OBJECTIVES
This role is responsible for managing the Bank's website and email marketing. By optimizing these channels, this position leverages these digital touchpoints to engage and convert prospects and current clients in an easy-to-use and frictionless way. This position oversees: website and email design, website maintenance, website and email content updates, in-bank screen displays, and other related digital marketing projects.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

MINIMUM QUALIFICATIONS
• Minimum 5 years previous website marketing experience in a corporate environment, required.
• Demonstrates in-depth knowledge and expertise across UX design, web creation, and email marketing, required.
• Demonstrates strong working knowledge of WordPress (and other website builders) and technical expertise in building websites, required.
• Experience and / or training in UX design, including a strong understanding of UX design principles and familiarity with design tools such as Figma, Adobe XD, Sketch, etc., required.
• Strong content creation and copywriting skills, required.
• Excellent project management, communication and multi-tasking skills required.
• Previous supervisory experience preferred.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
Description - % of Time Spent

Website Management & Design - 50%
• Responsible for overseeing and managing the bank’s website including updates and ongoing improvements, maintenance, redesign, navigation structure etc.
• Lead and manage the homepage content calendar, including development of a robust homepage content strategy with input from leadership, as well as drafting copy, selecting imagery, and overall storytelling for the homepage.
• Using UX design principles and the appropriate design tools, create / design / improve site navigation and digital experience.
• Play a leading role in as-needed website redesign / refresh projects.
• Work with leadership to add relevant and engaging content to the website.
• Partner with relevant departments to ensure the website is up to date and provide clients with a seamless digital experience.
• Monitor SEO ranking and performance to increase and maintain the website's domain authority.
• Regularly audit and optimize site for AIO, AEO and GEO.
• Actively partner with Digital Experience team to optimize E2E client experience.

Email Marketing & Digital Analytics - 40%
• Work with leadership to help execute effective email marketing strategies.
• Design, develop, and execute compelling, mobile-responsive, compliant, and accessible emails (applying fundamental UX design principles to email templates).
• Analyze and regularly socialize website activity using web tracking tools such as Google Analytics to determine improvements that may be needed to increase site visitation and engagement.
• Track SEO performance using tools (i.e., Site Improve or SEMRush) and make necessary changes to site content, copy, meta data, HTML, and more to increase SEO and AIEO ranking.

Other Responsibilities - 10%
• Manage the display for all in-bank display screens and bank marquee message boards.
• Develop promotional landing page content to support ongoing marketing campaigns.
• Complete quarterly audits of website content to ensure accurate and compliant client-facing service and products offerings.
• Continually seek & apply knowledge of email and website best practices and innovations for continuous improvement to digital experience.
• Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required.
• Model and foster behaviors that support the Bank’s values and cor