Web & Digital Communications Specialist

About the Role:
This position will assist with updating and cleaning all company websites’ content and code in our Content Management System (WordPress) to ensure user-system functionality and website best practices, as well as ensuring up-to-date technical content and page consistency. Also, assist in social media campaigns, digital print media updates, and digital content corrections. Assist in updating presentations and other collateral. Maintain social media and content databases. Collaborate to manage and promote a consistent Haynes Brand throughout all aspects of the business through various print, digital media, and all other communications.

Qualifications: (Required & Preferred)
Education:
BA or BS – Communications, Web Design and Development, Marketing, Digital Content and New Media, Public Relations or equivalent degree (R).
Experience:
Modern Web Design/Maintenance with Mobile Web and Applications Design within and Content Management System (WordPress preferred) (R). High proficiency in Adobe Design Software and Creative Suite (R). Multimedia, Digital, and Graphic Design (R). Web Activity Tracking and Google Applications (R). Social media, Marketing, Advertising experience (P). Microsoft Office Suite (R).
Areas of Knowledge:
Knowledge of HTML, CSS, PHP (R). Knowledge of Visual Studio Code, Notepad++, and equivalent software (P). Knowledge in/Ability to navigate and update third-party content management systems (CMS WordPress preferred) (R). Have a basic understanding and competency in best practices for mobile and desktop device design (P). Up to date with the latest web and social media trends, techniques, and technologies (P), Knowledge of digital marketing tools (Canva, Adobe Express, Constant Contact, or equivalent) (P), Graphic design experience (Photoshop, InDesign, Fireworks, etc.) (P). G4 and Google Analytics, SEO, and Website tagging experience (P).PowerPoint (R).
Skills:
Excellent reading comprehension and writing skills. Excellent visual design and content management and editing skills with acute attention to detail, especially highly technical details. Creative, organized, and proactive. Time management skills. Works effectively/efficiently both independently and as part of a team. Informed on the latest digital and web trends. Intermediate to extensive graphic design skills.

Role Accountabilities:

Website Development and Design Management:

• Produce, maintain, and modify webpages and user interfaces. Incorporate plug-ins and second-party applications, graphics, and video clips into webpages.
• Serve as front-end and back-end secondary developer of website platform (WordPress CMS).
• Review website code with multiple programing languages and related web frameworks (HTML, CSS, PHP). Collaborate to design and build web site pages and applications, using HTML, CSS, and PHP as needed.
• Provide support for content management system including maintenance, upgrades, and troubleshooting.
• Implement website Search Engine Optimization techniques and best practices. Utilize Google Analytics, G4, Google Ads, and GA SEO software. Evaluate webpages for ease of use, speed, and other quality factors.
• Demonstrate experience with designing wireframes, low and high-resolution concepts, and working prototypes. Ability to create and improve design solutions for applications that follow user-centered design techniques.
• Ensure webpages are accessible across multiple platforms and website browsers. Maintain knowledge of Accessibility design principles for American Disability Act (ADA) compliance. Modify pages to ensure Web Content Accessibility Guidelines (WCAG) compliance. Report to and collaborate with Manager.
  Create templates for associated web sites. Make recommendations for incorporating new features into the sites and collaborate with Manager on implementation plans.

Social Media:

• Work closely with multiple departments worldwide to develop and execute high-quality content for social media campaigns to drive website traffic and increase customer engagement. Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice for each audience.
• Demonstrate proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator), as well as PicMonkey.
• Demonstrate proficiency in digital marketing and social media design software and tools (Canva, Constant Contact, Google ads) and possess an in-depth knowledge of up-to-date trends and knowledge on these platforms. Create digital marketing campaigns based on customer, application, and product/alloy type using data