Web Content Engineering & AI Visibility Lead

<p>As Lead of Web Content Engineering &amp; AI Visibility on Datadog’s Web Experience team, you will own how we use our content management system (CMS), build and maintain the pages across datadoghq.com, and improve the technical SEO and AI discoverability that help those pages get found and cited. You will partner across Marketing, UX, and Engineering to turn content into effective web experiences and bring discoverability insights into planning and prioritization. You will also use AI, agents, and automation to shorten the path from recommendation to published page and make reporting and insights more accessible to stakeholders. This role offers the opportunity to shape how Datadog evolves its web presence as search and AI-driven discovery continue to change.</p> <p class="p1"><em>At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.</em></p> <p><strong>What You'll Do:</strong></p> <ul> <li>Build and maintain product, pricing, solutions, careers, about, and other pages across Datadog’s web properties, partnering with Engineering to support CMS templates, components, permissions, and workflows</li> <li>Partner with Content, Product Marketing, and UX to prioritize web work, structure content for the web, and ensure requests have the scope and lead time needed for high-quality execution</li> <li>Own technical SEO and AI discoverability across Datadog’s web properties, including structured data, heading structure, internal linking, metadata, crawlability, and how AI answer engines interpret and cite pages</li> <li>Establish consistent structural standards across owned web properties and monitor site health to identify and address issues</li> <li>Use AI, agents, and automation to streamline the path from recommendation to published experience and deliver dashboards and insights with less manual effort</li> </ul> <p><strong>Who You Are:</strong></p> <ul> <li>Experienced building and maintaining web pages in a modern CMS such as DatoCMS, Contentful, Adobe Experience Manager, or a similar platform</li> <li>Strong in technical SEO and AI discoverability fundamentals, including structured data, headings, internal linking, crawlability, and how AI answer engines interpret web content</li> <li>Comfortable using platforms such as Conductor, Profound, or similar tools to measure discoverability and inform web decisions</li> <li>Able to take content created for other formats and structure it into clear, effective web experiences</li> <li>Experienced using AI, agents, automation, or reusable workflows to reduce repetitive work and improve o