VP, Product Manager

RAPP New York is looking for a VP, Product Manager to join our Corporate team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE: 

We are seeking an experienced and dynamic Product Manager to guide the development and enhancement of two core software products that will form the core of a future, integrated software suite for marketing agencies and their clients. You will work in close partnership with SVP Global Productized Services, who defines the overarching product strategy and delivery from a business perspective. This role’s primary focus will be on ensuring the products are sustainable, modular, and extensible, while aligning the efforts of UX, design, and development teams to these goals. Proficiency in Agile and Scrum methodologies—particularly in driving time to value for end users—is paramount. Familiarity with API-first web architectures is essential, and exposure to generative AI and Large Language Models (LLMs) is a strong plus.

YOUR RESPONSIBILITIES:

1. Product Sustainability, Modularity & Extensibility
• Own the architectural roadmap to ensure the products are built for long-term sustainability and flexibility.
• Define and champion best practices around modular design, extensible APIs, and scalable infrastructure.
• Collaborate with the business sponsor to turn high-level business strategy into actionable product roadmaps that support a multi-product suite.
2. Agile Product Management & Time to Value
• Lead Agile/Scrum ceremonies (daily stand-ups, sprint planning, reviews, retrospectives) with offshore and vendor teams to optimize the delivery cadence and ensure efficient collaboration.
• Establish clear, measurable objectives for each sprint to maximize time to value, balancing business needs with technical feasibility.
• Continuously iterate on and refine the product backlog to maintain momentum, prioritize high-impact features, and adapt to changing business conditions.
3. Alignment with Business & Stakeholders
• Work closely with the SVP Global productized services to translate strategic goals and capabilities into requirements and day-to-day priorities for UX, design, and development teams.
• Manage and facilitate ongoing communication with the Strategic stakeholders within the global leadership (CTO, Chief Strategy Officer, Chief Transformation Officer) to validate requirements and product direction.
• Provide weekly updates on product progress, highlighting key decisions, trade-offs, and successes.
4. Multi-Product Roadmap & Integration
• Develop a clear product roadmap for two core products, ensuring they can be seamlessly expanded into a larger, integrated software solution.
• Coordinate efforts across multiple teams to align timelines, deliverables, and feature sets.
• Develop a release calendar based on the product roadmap, deliver the product to this release calendar
• Advocate for API-first methodologies to maximize interoperability with other solutions and external platforms.
5. Cross-Functional Leadership
• Guide UX, design, and development teams to ensure all work adheres to the strategic imperatives of sustainability, modularity, and extensibility.
• Translate product requirements into well-defined user stories