VP, Marketing (Systems & AI)

The Opportunity

As our VP of Marketing, you won’t be inheriting a large team or managing a fixed budget; you will be the primary architect of our AI-first marketing engine, building it from the ground up. This is an opportunity to build the future of marketing at Pearl, acting as a key thought partner to executive leadership as you design the systems that create trust, clarity, and demand at scale. We are looking for a true systems-level thinker and operator, who wants to build the marketing machine, not just maintain it.

Who We Are

Pearl Health is dedicated to empowering primary care providers, health systems, and physician-led networks to succeed in the shift to value-based care. Our platform delivers the technology, financial tools, and expert services that enable practices to provide more proactive, effective care to their Medicare patients, ultimately lowering costs and improving health outcomes.

Founded in 2020, we are a team of healthcare and technology innovators backed by premier investors like Andreessen Horowitz, Viking Global Investors, and AlleyCorp. We partner with thousands of providers across 44 states to build a more sustainable future for American healthcare.

What You'll Do

Your core focus will be building the machine. You'll bring a structured, engineering-like mindset to solve problems and build automated solutions that unlock the future of marketing.

• Own, articulate, and execute the vision for an AI-first marketing organization.

• Architect an AI-powered content system to generate, optimize, and distribute abundant, high-quality content (SEO, articles, keywords) through a turnkey process.

• Build an AI-driven account-based marketing system to spin off and tailor landing pages for specific needs at scale.

• Design and deploy an automated customer marketing system to handle ad-hoc requests, approvals, and email creation, freeing up human effort.

• Act as the primary thought partner to C-level leadership on all system and channel strategy.

• Hire, mentor, and lead your future team, starting with a key partner in Marketing Operations to help you build these systems.

• Evaluate, own, and manage a partnership with an external agentic marketing consultancy to accelerate the construction of our new marketing engine.

• Help lead development and drive accountability around maintaining brand standards, as Pearl elevates its market positioning.

What You’ll Bring

You are a strategic marketing leader who pairs a big-picture vision with a passion for executional excellence. Proactive and collaborative by nature, you have a proven ability to translate complex ideas into compelling campaigns that drive measurable business growth.

Must-haves:

• A true systems-level thinker with a structured mind, proven by your experience designing and building sustainable, automated marketing systems from the ground up.

• Deep intellectual curiosity and practical experience with generative and agentic AI as a force multiplier.

• A "roll-up-the-sleeves" and entrepreneurial mindset, with comfort and a track record of success in a zero-to-one or greenfield environment.

• Experience as a true thought partner to senior leadership, with the ability to help articulate and execute a bold strategic vision.

• A deep sense of accountability and a co-owner mentality, acting as a leader who solves problems for the entire business.

Nice-to-haves:

• A background in engineering, math, or a related technical field that informs your structured, systems-first approach.

• Experience hiring and mentoring marketing operations or technical marketing talent.

• A discerning eye for design, copy writing, and the substance of content — all key for elevating our brand through thought leadership.

• Prior experience managing or partnering with external technical consultancies to build and scale new systems.

This role might not be for you if:

• You prefer creating individual marketing assets over designing the automated systems that create them.

• You are looking for an opportunity to manage a large, established team and budget.

• You prefer to focus on maintaining existing systems rather than building new ones in a zero-to-one environment.

• You are seeking a role where subject matter expertise (i.e. healthcare industry experience) is the most critical skill.

Our Values

🤝 Collaborate to Innovate: We believe the best solutions arise from intelligent teamwork. We trust the expertise of our teammates and pursue opportunities to learn and grow from each