VP, Marketing

About Spark Advisors

We’re Spark, a mission-driven company helping independent Medicare brokers build the insurance business of their dreams. The vast majority of beneficiaries select benefits with the help of an independent broker, but technology and support for brokers is woefully antiquated. We provide workflows and services to help brokers achieve transformative growth.

In just five years, we’ve partnered with over 6,000 brokers and enrolled over 140,000 beneficiaries, making us the fastest-growing Medicare brokerage in the country. Brokers love us: during this period of intense growth, we’ve maintained an NPS of 91 and a client retention rate of 93%, and we’ve helped brokers grow on average >100% since partnering with us.

It’s an exciting time to be at Spark. Our diverse, remote-first team comes from leading technology, healthcare, and insurance companies, and has grown from 70 to 90 in the last year. Most recently, we’ve raised a Series B from leading investors who share our ambition.

Join us: we’re always on the lookout for sharp, talented, empathetic teammates.

Summary

Spark is seeking a VP of Marketing to develop and execute our overall marketing strategy, driving community-led growth and positioning Spark as the leading tech-enabled Medicare insurance brokerage. We’re looking for a leader who thrives in fast-paced, ambiguous environments, is highly strategic, and can simultaneously build and operationalize marketing playbooks from scratch. This role is both hands-on and strategic, offering the opportunity to significantly impact Spark’s trajectory as we scale.

This role reports directly to the CEO and will join Spark’s leadership team.

What You'll Do

• Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
• Build, manage, and mentor a high-performing marketing team
• Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
• Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
• Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
• Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.

What We're Looking For

• Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
• Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
• Strong strategic thinker with exceptional storytelling and brand-building capabilities.
• Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
• Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
• Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
• Exceptional leadership, coaching, and team-building skills.

Compensation

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Spark. In accordance with New York City, Colorado, California, and other applicable laws, Spark is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is listed below. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

Base Salary$250,000—$275,000 USD

Why you should join our team

By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to help you and your family thrive. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your base salary, we also offer:

• Equity compensation
• Health care, including dental and vision through our PEO Sequoia
• Flexible work location; co-