VP, Groupe Tech Execution Lead

Company Description

The typical Groupe AOR client generates significant retained revenue while Epsilon PeopleCloud (Discovery+Prospect, collectively known as EPC) at those same clients generates approximately $1.4 MM per year. Experience with existing and former clients indicates that lack of value creation and ability to point to tangible business results can put future potential growth at risk and put strain on the existing media relationship. In 2023 we view the EPC component as critical rather than viewed as secondary to the overall media spend.

In fact, when properly sold, scoped and implemented, EPC should be considered a gateway to unlocking increased Groupe & Epsilon digital media activation opportunities, and a pathway to greater relationship “stickiness” as well as additional revenue growth. This is specifically important where clients view the efficacy of adjacent offerings (e.g. DMS, LIFT) in direct relationship with the solution effectiveness of EPC; when EPC is not successful, additional Groupe offerings are viewed as suspect.

As the Groupe continues developing and offering solutions to clients’ business problems through Publicis media, services, and technology (EPC), these capabilities have become inextricably linked. Successful EPC-based execution; specifically delivering superior ROAS to clients through better people-based audience segmentation, 1PD enhancement, audience engagement strategy, and dynamic business use case deployment; is more dependent than ever before on successful integration of technology into agency ways of working. While this function requires a specific skill set and expertise straddling the disciplines of technology enablement and media planning it also serves as a key point of contact for the multiple Groupe organizations dependent on EPC for achieving objectives.

Large AOR Groupe clients’ ways of working and Groupe workflow support needs vary significantly from client to client, so a deep understanding of client nuances is needed for Groupe leadership to appropriately position EPC and Groupe capabilities for creating client value. Client-dedicated Groupe EPC support balances this deep understanding of client nuances with centralized Groupe strategic and tactical guidance to best support Groupe delivery teams.

Job Description

The Groupe Tech Execution Lead sits in the Groupe Growth team (dedicated to Publicis top 10 client, client team, and Epsilon reporting into Groupe Tech Strategy Lead) and works very closely with the Groupe Client Delivery Leads, serving as the client-embedded Groupe resource for data and tech delivery to client stakeholders. The role works closely with existing Epsilon delivery teams, connecting them to Media Client teams and disciplines while representing technology capabilities and overseeing execution against the value promise of Epsilon PeopleCloud, Groupe OS, and other data tech engagement capabilities.

The successful candidate brings 10+ years of direct experience in data, tech, and ad tech environments and is proficient in data analytics, deployment, and digital activation and sees activation where value is created for clients and the Groupe. Deep PeopleCloud and Epsilon structural expertise is an integral component of a candidate’s background.

Key Responsibilities

• Develops strong relationships with key client stakeholders, guiding the delivery teams’ organization structure and way of working towards the success of deliverables related to EPC and data analytics scope and agenda.
• Assists the creation of and execution against effective and realistic Use Cases that can be proactively presented to client stakeholders, designed to add short- and medium-term value, including use cases that may not be completely reliant on the client for success.
• Designs and implements effective team roles & structure for each Groupe-led EPC licensed client engagement; guiding ways of working to successful execution against the client’s ROAS framework and measurement effort.
• Anticipates and initiates delivery optimization discussions with stakeholders at any point during the year.
• Integrates Groupe delivered data and technology platforms into both the client and agency planning and buying workstreams as well as incorporates those platforms into the client-agency creative process.
• Contributes to team plans and goals, effectively supporting all Power-of-One data and tech initiatives across teams including Agency Media, Epsilon Digital, and client media teams.
• Creates and drives a separate transformative agenda looking to constantly bring new ideas and capabilities to clients to help them grow their business while growing Groupe revenue through Groupe activation channels.
• Contributes to (and where appropriate leads) QBRs, workshops, Town Halls, bringing a clear and co