VP, Data Products, Advertising

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times is hiring a Vice President, Data Products, Advertising to lead our team of experienced product managers, define our organizational approach to data for advertising, and drive the evolution of how data is used to improve our advertiser performance and drive the competitiveness of our advertising business.

You will be responsible for end-to-end ownership of data-driven capabilities for advertising, including building and scaling products that solve for targeting, measurement, frequency control, brand safety, id-less solutions, campaign optimization, data privacy, data partnerships, and integrations.

You will report to the Head of Digital Advertising Mission and have direct management oversight of product management and collaborate with engineering, data architecture, data science, data analytics, and data governance teams that develop, and operate technology architecture, solutions, and software to capture, manage, store, and use structured and unstructured data from internal and external sources. You will work with advertising sales, planning, and marketing teams to envision and improve our current data product offerings and introduce new data ad products to the market. This is a hybrid position, and you will work out of our NYC headquarters 2-3 days per week.

Responsibilities:

• You will develop a multi-year strategic roadmap for all data products, analytics tooling, and data infrastructure products for advertising. You will communicate the rationale to technical and non-technical partners.
• You will strengthen our best first-party targeting and contextual targeting applying Times strength and tapping on evolution in technical capabilities with GenAI and Machine Learning.
• You will build products that help demonstrate outcomes for advertisers' spending through Measurement and Attribution reporting with In-house and measurement partners.
• You will build or partner to build solutions that solve for advertisers' needs including brand safety, reach, and frequency control.
• You will build solutions to increase our direct sales efficiency through products like Insights, Campaign intelligence, and client/prospect understanding tools.
• You will collaborate with engineering, design, analytics, data science, and executive leadership to lead planning cycles with team goals, own product adoption, and track product value and performance metrics.
• You will mentor a team of 3-4 product managers while establishing a product culture suited to the unique technical requirements of this team.
• You will consider and incorporate diverse points of view and you will be comfortable making decisions when surrounded by divergent opinions.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 10+ years of relevant product management experience.
• 4+ years of experience working in AI/ML products or products and solutions that involve deep engagement with data engineering, data analysis or data science.
• 5+ years of managerial experience developing talent and culture.

Preferred Qualifications:

• Bachelor's Degree in a technical field or equivalent experience.
• Experience working with technical and non-technical leaders.
• Experience working with products at an internet scale.
• Product development experience with Publisher, Advertiser, AdTech, or MarTech.

 

REQ-016871

The annual base pay range for this role is between:$250,000—$285,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thi