VP, Customer Acquisition

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

What You’ll Do

Reporting directly to the Chief Transformation Officer, the Vice President, Customer Acquisition will be a senior growth leader responsible for defining the acquisition vision, building scalable and efficient demand-generation engines, and delivering significant new customer growth that maximize revenue growth, contribution margin and ROI (LTV/CAC) for SimpliSafe. This role will oversee all major acquisition channels - Paid Search, Paid Social, Affiliate/Partnerships, Display/Programmatic, TV/Online Video/Streaming, Direct Mail, and Emerging Channels - and manage a nine-figure budget with direct ownership of over $100MM in annual media spend.

This leader will guide a high-performing team across both online and offline channels, supported by advanced external measurement partners and an internal BI/Data Science infrastructure. The ideal candidate is a modern performance marketer with a proven track record of scaling complex portfolios, operating with CFO-level financial rigor, and building high-velocity test-and-learn systems.

Primary Responsibilities Include: 

• Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin—using rigorous forecasting, spend-curve modeling, and scenario planning.
• Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels.
• Define the optimal in-house vs. agency operating model and build the roadmap to execute it.
• Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels.
• Paid Search: scale efficiency, improve intent capture, develop keyword expansion frameworks, and optimize marginal CAC.
• Paid Social: drive creative strategy, audience/placement segmentation, and rapid-cycle testing using a modern iterative creative system.
• Programmatic/Display: optimize upper- and mid-funnel efficiency with strong measurement frameworks.
• TV/OTT/Streaming: oversee advanced video planning, response-driven spend allocation, and full-funnel impact measurement.
• Affiliate/Partnerships: expand incremental partner programs, optimize unit economics, and diversify revenue sources.
• Direct Mail: leverage advanced segmentation, modeling, and creative optimization for cost-efficient scale.
• Emerging Channels: evaluate, test, and operationalize new opportunities.
• Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack - MMM, MTA, incrementality testing, attribution modeling, and automated optimization.
• Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
• Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making.
• Build, mentor, and inspire a high-performance acquisition organization focused on innovation, experimentation, and accountability.
• Empower teams through coaching, clear expectations, and growth paths aligned to individual aspirations.
• Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders.
• Ensure acquisition performance, insights, and priorities are well-understood and socialized across the organization.