VP, Business Development Consultant

Lead with Purpose, Unlock Your Team’s Passion

At LPL, people leaders hold the key to the employee experience — shaping culture, driving performance, and guiding individuals to new heights. Because when that happens, we all win – clients, LPL, and most importantly our, employees.

If you're ready to lead with intention and discover what’s possible, LPL Financial invites you to apply today.

Job Overview:

The VP, Business Development Consultant within LPL’s Business Development division is responsible for driving enterprise‑level recruitment growth by identifying, engaging, and converting premium‑segment financial advisors and teams. This role focuses on attracting top advisors from global banks, wirehouses, and RIAs while directly overseeing a dedicated Cold Calling / Business Development Representative (BDR) Team responsible for early‑stage pipeline creation.

This role represents a unique opportunity to shape the firm’s presence in the premium‑advisor segment and lead a multi‑layered sales organization that includes full‑cycle recruiter‑consultants, a performance‑driven outbound calling team, and cross‑functional influence across LPL.

Responsibilities:

Strategic Sales & Recruiting Leadership

• Develop sophisticated sales and recruiting strategies tailored for premium‑segment advisors; drive both proactive outreach and responsive engagement.

• Identify and source new prospective advisors within the targeted segment through direct outreach, including initial discovery calls and inbound follow‑up.

• Own key segments of the advisor pipeline from first contact through close, partnering closely with Regional Directors and Division Managers.

• Deliver consultative, high‑impact meetings with prospective advisors and teams, clearly articulating LPL’s value proposition and solving for complex needs.

• Expertly navigate long and complex sales cycles with multiple decision‑makers and buying influences.

• Apply discretion and independent judgment in evaluating candidate advisors and determining strategic fit with LPL’s business models.

Leadership of Cold Calling / BDA Team

• Lead, hire, coach, and develop a dedicated outbound Cold Calling / BDR team responsible for top‑of‑funnel advisor engagement and qualification.

• Establish a sales excellence culture—high activity, high accountability, disciplined execution, and continuous improvement.

• Build a rigorous training and development program for the BDR team focused on: Advisor persona understanding, Objection handling, Competitive positioning, Conversation frameworks and talk tracks, Technology utilization (Salesforce, dialing platforms, sequencing tools), Create and manage a comprehensive

KPI and performance management framework, including metrics such as:

• Call volumes and connect rates

• Qualified introduction meetings

• Pipeline contribution

• Conversion rates to next‑stage discussions

• Team‑level productivity benchmarks

• Conduct regular performance reviews, call coaching sessions, QAs, and side‑by‑sides to ensure continuous skill development and message consistency.

• Partner with Compensation and HR to structure incentive programs that motivate BDR performance and align with enterprise recruitment goals.

Training, Enablement & Cross‑Team Development

• Train and educate internal teams on the premium‑segment landscape and competitive dynamics.

• Coach colleagues on how to position LPL effectively versus wirehouses, banks, and high‑end RIAs.

• Continuously refine recruitment methodologies, outreach frameworks, and competitive positioning.

• Advocate for new ideas, sourcing channels, and programs that expand LPL’s ability to attract women advisors and other underrepresented groups.

Strategic Programs, Partnerships & Market Expansion

• Partner with BD leadership on the continued evolution of LPL’s capabilities, offering, and experience to ensure LPL is the leading platform of choice for premium advisors.

• Identify and attend external events, conferences, and industry forums that open new sourcing channels.

• Serve as a subject matter expert supporting Business Development colleagues through consultation, deal strategy, and specialized resources.

• Develop innovative sourcing strategies, including pilots and controlled experiments, to expand reach and attract diverse candidates.

Data‑Driven Execution & KPI Management

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