VP, Associate Creative Director, Copy

Overview

 

Wildtype runs like no other. As the most Agile full-service agency in healthcare, we aren’t beholden to ritual. Powered by diverse ideas, knowledge, and people, our unique creative process is a force of nature, removing obstacles between brand and growth in wild new ways.

 

Title: VP, Associate Creative Director, Copy

 

Location: Wildtype/ New York

 

Department/Discipline: Copy

 

Overview: The VP, Associate Creative Director, Copy is responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment. He/she contributes to growing the Clients' business. They act as the Creative Director’s right hand and can step in to fulfill these functions when necessary. The VP, Associate Creative Director/Copy also acts an advocate for the agency. They help to identify and recruit new talent as well as provides leadership and guidance within their department.

 

Responsibilities:

• Demonstrate leadership qualities as evident by ability to motivate team, facilitate great thinking, and keep the morale high.
• Proactively seek opportunities for improvements in the department and offer executable solutions.
• Keep Creative Director(s) briefed on creative projects in a timely manner.
• Establish credibility with Clients at all levels by developing knowledge of Clients' business, both the brand itself and people involved (i.e. internal client structure, individual responsibilities, and interaction between groups/individuals with respect to their impact on client jobs).
• Manage outside vendor/resources effectively from both cost and creative standpoints, including photographers, illustrators, and production vendors for premiums and printing.
• Keep abreast of current advertising, design, and other visual communications. Continuously explore cutting-edge, current, and unique design styles and imagery.
• Demonstrate the ability to work in various forms of media including a working knowledge of the print production process.
• Contribute to new business efforts creatively, as a reliable steward of the work, and presenting the work in the new business effort.
• Act as a brand steward maintaining the integrity and excellence of the brand in all materials developed.
• Consistently provide fresh, unique, and strategic thinking for all brand marketing/advertising initiatives.
• Ensure that Agency work is on strategy and contributes to growing the Clients' business.
• Work as a team with copywriters to develop conceptual approaches to meet Client objectives.
• Attend photo-shoots; provide necessary on-the-spot feedback to vendors to effectively accomplish agency and client goals.
• Acts as gatekeeper to ensure that all final products released demonstrate only the highest quality creative and effectively communicates brand messages to targeted customers.
• Be an effective presenter and clearly communicate creative concepts and rationale for design choices to team and clients and/or new business prospects.
• Demonstrate ability to “zoom in and out” (big picture thinking as well as attention to details) as necessary.
• Demonstrate ability to collaborate with Client/Agency Creative/Account teams.
• Help create a collaborative work environment between all departments and demonstrate ability to handle conflicts in a positive, professional and productive manner.
• Work with account service from beginning of project until the end to make sure all projects meet budgetary guidelines.
• Maintain positive relationships with and utilize the internal business group departments (electronic studio, editorial, traffic, imaging and production) appropriately.
• Demonstrate the ability to manage time and prioritize all jobs effectively, as well as oversee junior members of the art brand team by monitoring projects, delegating assignments and approving work.
• Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized.
• Help supervisor manage and resolve staff issues including performance, personal presentation and internal interactions.
• Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts.
• Help interview, train and orient new team members to the agency, department, and account(s) at the direction of Creative Director.
• Mentors reports by providing constructive, ongoing feedback to them as well as completing annual performance reviews.
• Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, et