Vice President - Vertical Digital Sales

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Vericast is looking to add a Vice President, Vertical Digital Sales to their team! The ideal candidate must have demonstrated success leading leaders and sellers to be highly skilled in both new business development and driving strategic account growth through cross-selling. In this role, the Vice President is responsible for:

• Delivering on team revenue goals and increasing market share through innovation, business development, account management, customer focus, and relationships.
• Developing and implementing sales strategies and processes to effectively lead a strong sales team capable of executing business objectives across multiple verticals including Retail, Grocery, Restaurant, Telecom, and Healthcare.

Key Responsibilities:

• Manage the Vertical Digital Sales team to meet and exceed the assigned revenue targets
• Manage the successful execution of the sales plans, meeting objectives, goals, benchmarks and defined metrics
• Measure and evaluate strategic implementation against intended results.  Responsible for results attained through effective execution against business development and business performance goals
• Develop annual strategic business plans to drive revenue, new business creation, product-specific sales strategies, gross revenue retention, and growth in industry verticals
• Work with the Product, Marketing, and Finance organizations in supporting product and service go-to-market strategies
• Focus sales teams on the development and retention of top clients to increase revenue, product integration, and ROI
• Partner closely with Sales Enablement to ensure the Vertical Digital Sales team is trained to remain current on industry/vertical trends, best practices, client relationship management, and business development
• Cultivate top to top relationships with key clients and prospects to further company goals, negotiate key strategic issues, and build the business
• Work with Product and Marketing to collect and analyze market research, customer research and competitive analysis
• Create and develop executable programs, materials and processes that are driven by market and business insights
• Provide accurate forecasts and monthly business updates and have a disciplined approach to pipeline management, including driving forecasts from the primary sales management system, namely Salesforce
• Hire, retain, coach, lead and develop direct reports
  • Effectively and timely performance manage associates not meeting assigned objectives
• Ensure optimal organizational structure to achieve sales team objectives and manage labor efficiencies

Qualifications

Education & Knowledge:

• Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills and Competencies:

• 15+ years experience showing career progression and successful performance in a combination of the following:
  • Media, Advertising  
  • Programmatic, AdTech, MarTech
  • SaaS technology platforms
  • Solution sales using integrated products
  • New business development
• 8+ years leadership experience
  • 3+ years leading leaders
• 8+ years Digital media/product experience
• Deep knowledge of AdTech and MarTech landscape
• Consistent track record of success in leading teams to achieve and exceed annual quota and business objectives
• Strong coaching skills with proven success coaching leaders
• Experience leading a managed service sales organization – understands where and how to sell against/alongside self-service offerings
• Ability to motivate and lead by example
• Ability to navigate a large, matrixed organization
• Experience in forecasting and sales reporting
• Expert in producing sales results including through new business development, solution selling, and cross-sell