Vice President, Retail Experience Solutions

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Mission
We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs.  Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty. 

Values

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

Job Description

The position can be located anywhere in the EST time zone. 50% travel (domestic and international) expected.

We are seeking an experienced and strategic-minded individual to join our team as a Vice President, Retail Experience Solutions. In this position, you will play a pivotal role in defining the retail expertise, strategy, solution set, and thought leadership within the retail vertical. You will collaborate closely with sales teams to support deal sales cycles, consult with retail clients on their strategy, and operate as the company’s retail thought leader.

• Define and develop the retail expertise and strategy for Forsta, including identifying market trends, customer needs, and competitive landscape within the retail vertical.
• Work closely with sales teams to support deal sales cycles by providing subject matter expertise, crafting tailored solutions, and delivering compelling presentations to retail clients.
• Consult with retail clients on their strategic objectives, challenges, and opportunities, and recommend solutions that align with their business goals.
• Lead thought leadership initiatives within the retail vertical, including developing whitepapers, case studies, and blog posts, and presenting at industry conferences and events.
• Collaborate with product management and development teams to ensure that Forsta's solutions meet the specific needs and requirements of retail clients.
• Developing HX Framework: Create a comprehensive framework for transitioning from traditional experience management to a Human Experience strategy. This framework should outline key principles, methodologies, and best practices for understanding and optimizing the holistic human experience.
• Customer Journey Mapping: Lead efforts to map out the end-to-end customer journey, identifying touchpoints and moments of interaction where human experiences are shaped. Use insights from journey mapping to inform HX strategy development and implementation.
• Data Integration and Analysis: Work closely with data analytics teams to integrate various data sources (e.g., customer feedback, behavioral data, sentiment analysis) to gain a deeper understanding of human experiences. Use advanced analytics techniques to derive actionable insights that