Vice President, Public Relations

About the Role  

The Vice President of Public Relations, Brand Marketing, Licensing & Collaborations will lead the strategic vision and execution of public relations and brand marketing initiatives across Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, and Dormify. 

What you’ll do 

• Lead and manage public relations and brand marketing efforts across the Pottery Barn Kids, Pottery Barn Teen, and Pottery Barn brands, ensuring cohesive and impactful messaging to grow our brand media impressions and brand awareness/reach 

• Develop and execute strategic collaboration and licensing partnerships, negotiating deals and maintaining strong relationships with key external partners to drive business growth 

• Oversee a team of eight professionals, including three direct reports (one director and two managers), providing leadership, mentorship, and performance management to achieve departmental goals 

• Collaborate closely with the design team and other cross-functional partners to identify new partnership opportunities, align on brand vision, and co-create compelling marketing initiatives 

• Serve as the primary point of contact for partners, managing communications, resolving issues, and ensuring successful partnership execution and satisfaction 

• Monitor market trends and competitor activities to inform PR and marketing strategies, continuously enhancing brand positioning and visibility in the marketplace 

What we’re looking for 

• Expertise in leading PR and brand marketing strategies across multiple consumer brands, ideally within the home furnishings or lifestyle sectors 

• Exceptional negotiation skills with a strong track record of securing and managing high-value licensing and collaboration partnerships 

• Ability to build and maintain influential relationships with external partners, including celebrity connections and key industry stakeholders 

• Strong leadership experience managing a diverse team, including directors and managers, with a focus on fostering collaboration and driving results 

• Strategic thinker with the capacity to navigate complex brand portfolios and align PR initiatives across multiple brands to maximize impact 

• Excellent communication skill