Vice President, Programmatic & Yield

We are looking for an experienced and forward-looking leader to serve as Vice President, Programmatic Yield. This executive will lead the execution and optimization of programmatic revenue across our premium digital portfolio. The VP will ensure our inventory delivers maximum value today while preparing the business for the evolving programmatic ecosystem of tomorrow. As this is a global commercial role, the VP will work with in-market leadership and sellers in the US and UK, to tailor strategies to local market dynamics while driving a unified global operational strategy and growing revenue.

What you'll do

You will report to the SVP, Business Operations

Programmatic Strategy & Optimization

• Define, communicate, and implement our programmatic monetization strategy across open exchange, PMP, and PG channels.
• Manage floor pricing, auction dynamics, and inventory allocation to maximize yield.
• Oversee header bidding integrations (such as prebid and GAM) and ensure SSP configurations are optimized.

Revenue Analytics & Insights

• Maintain Premium Programmatic and Open Exchange forecasts, working with the Audience, Programmatic Sales, and Direct Sales teams to deliver accurate projections and insights. Present to leadership with accompanying strategy narrative.
• Manage financial aspects of programmatic operations, including budgeting, forecasting, and working with finance and accounting teams to ensure accurate accounting of accounts receivable and payable.
• Collaborate with BI and analysts to develop dashboards that monitor CPMs, fill rates, win rates, and revenue per impression. Work with the commercial product team on testing and experimentation (A/B, multivariate, SPO scenarios) to unlock incremental revenue. Report on Future's performance vs the industry.

Partnership Development & Evangelization

• Build and deepen executive-level partnerships with leading SSPs, pricing, privacy, and data/identity vendors, driving joint business planning, curated marketplace inclusion, and preferred access to demand.
• Be our programmatic promoter, representing our value proposition to the marketplace and collaborating with partners on innovation in SPO, identity, retail media, and privacy-forward solutions.
• Act as the company’s programmatic evangelist, representing Future at industry conferences and events to strengthen visibility, credibility, and influence.
• Educate and up-skill our teams on auction dynamics, yield strategies, and programmatic best practices to enhance organizational expertise.

Ad Tech & Vendor Relationships

• Troubleshoot technical issues and partner with Product and Engineering to maintain an outstanding ad tech stack.
• Continuously vet emerging technologies and potential tech partners to ensure we are leveraging the most effective tools and platforms for programmatic yield.
• Manage external vendor relationships and work with the partnerships team to RFP new tech, implement agreements, and secure favorable terms.

Trends & Innovation

• Supply Path Optimization (SPO): Ensure our inventory flows through the most efficient, transparent buying paths.
• Curation & Retail Media: Develop curated marketplace and retail media partnerships that expand monetization opportunities.
• Identity & Privacy Solutions: Leverage first-party data, identity signals, and contextual targeting to protect and grow yield post-cookie.
• Innovation Pipeline: Track and test advances in AI-driven optimization, data clean rooms, and auction dynamics.

Team Leadership & Collaboration

• Attract and and mentor a high-performing team of yield analysts and programmatic specialists. Collaborate with Ad Ops, Product, Data, and Engineering to ensure infrastructure, process, and vendors support our revenue growth goals.
• Partner with Sales (Direct and Programmatic), and Finance to align programmatic yield strategies with forecasting, pipeline management, and broader revenue goals.

Experience that will put you ahead of the curve

• Experience: 15+ years in digital advertising, with at least 5 years leading programmatic yield/monetization teams at a digital publisher.
• Industry Network: Has strong Sr. level relationships at SSPs, DSPs and Ad Tech Partners
• Technical Expertise: Mastery of GAM, Prebid, SSP/DSP dynamics, and header bidding.
• Executive Communication: Creates and delivers clear, and strategic communications to executive audiences, the board, and external partners.
• Analytical Experience: Advanced proficiency in Excel (can write advanc