Vice President, Paid Media Strategy

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Your role:

The VP of Paid Media Strategy is responsible for setting the global framework for Warner Music Group’s paid media efforts, ensuring best in class tooling, suppliers, innovation, and measurement across all priority artist campaigns. Success in this role requires the ability to balance two foundational requirements. One, strong executive leadership and influence in a global, matrix organisation. Two, maintaining a tangible, execution level knowledge of day to day paid media best practices. 

This role oversees an integrated infrastructure for two key pillars: the value delivered through inventory received from our global platform partnerships and the direct cash investment managed by WMG. The VP aligns tooling and measurement for all digital investment with broader marketing and audience growth objectives, drives strategic media partnerships, and facilitates world-class execution across platforms and territories.

Working closely with the leaders of Marketing Enablement and Marketing Intelligence, this role also supports the development of ROI frameworks for paid media, manages external vendor relationships, and contributes to requirements for internal tool development.

Here you’ll get to:

Delivery & Execution

• Design and manage the on-going delivery of the global paid media execution, tooling for campaign planning, audience targeting, and platform investment across all markets.

• Collaborate with Finance and Marketing Intelligence in tracking return on investment, optimizing budgets, and developing global media measurement and attribution frameworks.

• Establish OKRs for all platform activities, including ROI baselines and performance benchmarks.

• Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships.

• Build and run a hybrid in-house and offshore/nearshore structure to deliver ad operations cost-effectively and at scale.

Leadership & Team Development

• Lead, develop, and mentor senior media staff, including the Director of Platform Marketing ensuring alignment, innovation, and consistent execution globally.

• Be a visible, inclusive leader within WMG’s global marketing community, fostering mentorship, career development, and upskilling of paid media teams while promoting a globally-minded culture.

Partnerships & Platform Strategy:

• Build and maintain senior-level relationships with platforms (e.g., Meta, YouTube, TikTok) to drive innovation, unlock new ad formats, and enhance value delivery.

• Act as a key strategic point of contact for platform partners, identifying opportunities for additional inventory, editorial features, or co-marketing initiatives.

• Ensure the delivery of centrally executed platform credits like Youtube Gratis.

Innovation & Optimization

• Drive adoption of new tools and