Vice President Marketing

VP of Marketing, Boulder, CO

About Ascend

Ascend Analytics is an innovative climate technology software and consulting company focused on energy analytics to support an increasingly complex power grid. The company’s products enhance critical power supply decisions for an array of key energy market stakeholders, from short-term operating strategies to long-term investment and resource planning. Ascend recently announced a strategic growth investment from prominent software and climate technology investors Rubicon Technology Partners, a private equity firm which is focused on investing in and growing software companies, Galvanize Climate Solutions, which invests in companies and solutions advancing the energy transition, and Silversmith Capital Partners, a technology-focused growth equity firm. Read more about how the investment will accelerate Ascend’s product innovation here.  To learn more about Ascend, please visit us at www.ascendanalytics.com.

Your Impact at Ascend Analytics

Ascend is looking for an experienced, adaptable, and collaborative marketing leader to drive the company’s marketing strategy. Reporting to the CEO, the VP of Marketing will be responsible for the full cycle of marketing, including product marketing, brand and corporate marketing, communications, and demand generation. More specifically, as VP of Marketing, you will drive the promotion of software and data to help power the energy transition through enhancing brand awareness and expanding the opportunity set of customers. Collaborating across the organization, you will be a key member of the executive leadership team and contribute to the overall go-to-market strategy and direction of the business.

The ideal candidate will have a proven track record of building out the go-to-market strategy and product strategy.  The VP of Marketing preferably has experience in the energy/scientific industry and is able to manage competing priorities in a fast-paced environment, with a sense of urgency, and has a passion for renewable energy.  This role offers a unique opportunity to shape the future of clean energy adoption through enhanced decision analytics that make it ideal for proactive, positive individuals, passionate about renewables.

 Job Responsibilities

• Design and lead marketing projects to enhance Ascend's brand and overall marketing activities
• Partner with the leadership team to translate corporate vision and strategy into actionable marketing initiatives
• Refine and execute the marketing strategy to deliver on growth expectations
• Own the vision, strategy, budget and execution for all marketing initiatives
• Develop and deploy marketing materials, initiatives, and events to promote software sales in the US
• Inspire, lead, develop, and scale all marketing verticals
• Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy
• Provide ongoing support for leadership, teams, and special projects and other duties as assigned
• Lead, mentor and grow a top performing marketing team

Required Experiences & Expertise  

• Data driven marketing with a track record of building and managing a marketing team within a B2B data, energy, and/or analytics business. 
• Deep software product marketing experience bringing a product to market and driving product strategy.
• Experience with marketing and monetizing data, insights, and driving an integrated messaging strategy and roadmap.
• Track record of executing integrating marketing initiatives that build brand identity and deliver on the brand proposition