Vice President, Marketing

Location: Flexible within the U.S.

Type: Full-time

Team: Marketing & Communications

Job Level: LSS5

Start Date: July 1, 2025

Priority Application Review Deadline: 6/13/25

Summary:

Relay Graduate School of Education (Relay) is an accredited not-for-profit institution of higher education serving thousands of educators from across the country, from pre-service teachers to system-level leaders. Our mission is to ensure that all students are taught by excellent educators, in order to build a more just world where every student has a clear path to a fulfilling life.

The Marketing and Communications team is responsible for expanding Relay’s brand as well as establishing and deepening engagement across its core target audiences.   The team’s core work is to create a compelling story and marketing strategy to aid in the critical work of ensuring Relay GSE meets its revenue goals, and lives its  mission, and vision. 

Responsibilities and Duties:

The Vice President of Marketing is responsible for leading Relay’s comprehensive marketing strategy to drive enrollment, grow brand visibility, and support long-term revenue growth.  Reporting to the Chief Growth Officer, this role will oversee all marketing functions (digital, content, operations, and brand) to ensure alignment with Relay’s mission and growth objectives.

Strategic Marketing Leadership (45%)

• Set the vision and strategy for brand, digital, content, and campaign marketing
• Develop and execute multi-channel marketing strategies to support national and regional enrollment goals
  Align marketing goals and metrics with institutional priorities for growth, equity, and impact
• Oversee marketing budget, ensuring cost-effectiveness and return on investment
• Leverage data to refine strategies, improve performance, and guide decision-making
• Partner with Finance and Product/Innovation to forecast marketing-driven enrollment and revenue outcomes
• Collaborate with other senior leaders to align marketing with programmatic and organizational goals

Brand, Messaging, and Communications (35%)

• Elevate Relay’s brand position nationally through storytelling, design, and thought leadership
• Ensure consistent, mission-aligned messaging across all channels and touchpoints, including owned, earned, and paid media
• Lead the development of differentiated messaging tailored to diverse audiences (e.g., prospective students, school partners, funders)
• Guide thought leadership strategy in partnership with senior leadership to increase Relay’s visibility and credibility in the field
• Develop strategic campaigns that reinforce Relay’s equity commitments and promote inclusive representation

Team Development & Cross-Functional Collaboration (20%)

• Manage and mentor a high-performing marketing leadership team and build a culture of excellence, equity, and innovation
• Foster collaboration with key departments — especially Partnerships, Admissions, Public Affairs, and Program — to ensure unified messaging and marketing alignment
• Partner with Sales and Partnerships to generate, nurture, and convert qualified leads through marketing automation and content strategy
• Implement scalable systems and operations to improve team efficiency and performance tracking
• Represent the marketing function internally, contributing to strategic planning and cross-functional initiatives

QUALIFICATIONS

First and foremost, the Vice President, Marketing must share the Relay community’s commitment to working together to improve student growth and achievement through phenomenal teacher preparation grounded in diversity, equity, inclusion, and anti-racism. This includes providing teacher preparation programs that set novice teachers up to succeed in the classroom from day one; leadership programs that train new and veteran school and district leaders to best serve their school communities; and teacher-facing professional education that provides ongoing learning to educators. Additionally, for this position we’re looking for candidates that possess a combination of the following skills:

• 8+ years of progressive marketing experience, including 5+ years in a senior leadership role
• Proven track record developing and executing integrated marketing strategies that drive measurable growth
• Experience leading brand development, messaging, and thought leadership initiatives in mission-driven organizations
• Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media
• Strong people leadership skills with a track record