Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 

*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. 

THE OPPORTUNITY

We are hiring a User Lifecycle Specialist to join our User Growth Marketing (Revenue Marketing) team in NYC! 

Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced Subscriber Revenue (SR) by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization.

YOUR IMPACT

• Retention & Upsell Strategies: Develop and execute targeted campaigns to boost subscriber retention and family member conversions. Use data-driven insights to optimize the subscriber journey and maximize lifetime value.
• Community & Engagement Growth: Lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns. Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged.
• Data-Driven Optimization: Leverage analytics, A/B testing, and campaign iteration to refine lifecycle marketing efforts, enhance engagement tactics, and improve performance.
• Cross-Functional Collaboration: Work with local and global teams (CS, WE, VM, CX) to align on initiatives, share insights, and foster a collaborative, fast-paced environment.
• Market Trends & Innovation: Identify local trends, benchmark competitors, and lead innovative campaigns aligned with global and regional strategies.
• Project Management & Execution: Oversee end-to-end execution of local initiatives, ensuring seamless CRM campaign management in Braze while maintaining best practices and documentation.
• Creative Development: Manage the creation of marketing assets (CTA, visuals, copy) using Canva, Figma, and Structured Web, ensuring brand consistency.
• Innovation & Problem-Solving: Proactively tackle challenges, experiment with new approaches, and scale successful strategies globally.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Digital Marketing & Growth Strategy – Develops and executes marketing programs tailored to audience, messaging, and channel effectiveness. Stays updated on industry trends and best practices.
• Campaign Execution & Operational Excellence – Manages end-to-end campaign execution, balancing multiple projects while ensuring high-quality implementation and adherence to best practices.
• Data-Driven Decision Making – Uses analytics to