User Acquisition Manager-Direct

The Marketing team at Zynga is looking for a Growth Marketing Manager who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who can independently manage multiple advertising campaigns as well as coordinate creative development and program execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business

Responsibilities:

• Drive and optimize global mobile marketing campaigns with programmatic buying partners: Google, Apple, Snapchat, etc
• Have a detailed understanding of ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer, Kochava)
• Monitor, optimize and report performance of campaigns on an ongoing basis
• Identify targeting segmentations, creative solutions to improve acquisition performance
• Develop test plans, measure performance, and make recommendations based on testing
• Partner with International and Localization teams to support International advertising as appropriate
• Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams

Required Skills:

• 3+yrs of mobile consumer advertising or mobile media buying experience with a consistent track record of measurable results
• Hands-on campaign experience in SEM/UAC on Google AdWords
• Strong analytical skills and experience working in metrics-based companies
• Intuitive grasp of data and strong with Excel
• A genuine interest in social, gaming, analytics, and advertising a must.
• Passion for problem-solving: You are able to seek new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them
• Experience – and a desire – to do both strategic planning and daily execution/optimization.
• Shown ability to effectively influence others without directly leading them
• Outstanding communication skills – both written and spoken
• Experience working in fast-paced environments, preferably in an internet, financial, or consulting industries
• Mobile Display, Facebook advertising experience a plus
• SQL and/or Programming Experience a plus
• BS/BA degree in math, science, or engineering, or consistent track record in a quantitative/problem-solving environment(or equivalent training and experience), MS encouraged but not required

What we offer you:

• Work in a studio that has complete P&L ownership of games
• Competitive salary, discretionary annual bonus scheme and Zynga RSUs
• Full medical, accident as well as life insurance benefits
• Catered breakfast, lunch and evening snacks
• Child care facilities for women employees and discounted facilities for male employees
• Well stocked pantry
• Generous Paid Maternity/Paternity leave
• Employee Assistance Programs
• Active Employee Resource Groups - Women at Zynga
• Frequent employee events
• Additional leave options for most employees
• Flexible working hours on many teams
• Casual dress every single day
• Work with cool people and impact millions of daily players!

Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a zynga.com or naturalmotion.com email domain).

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