USBAM Regional Marketing Generalist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Regional Marketing Generalist to support our business. This role sits within Marketing’s Strategy and Planning team and partners closely with other regional marketers, the broader Marketing organization, and regional leaders and business development teams.

KEY RESPONSIBILITIES
Responsibilities include, but are not limited to:

• Annually support the development and execution of regional marketing plans across brands, including various local government investments pools (LGIPs), in partnership with relationship managers

• Implement region-specific conference marketing strategy and execution, including planning, speaking topic development, and budget tracking in coordination with marketing leadership 

• Create and support email marketing campaigns, manage regional communications calendar, and coordination distribution of email marketing

• Partner with branding team to develop and align advertising, collateral, and related materials 

• Parter with the education specialist to support client education programs and CPE-eligible offerings, including in-person and virtual events

• Support analytics and reporting for regional marketing activities to inform planning and audience targeting 

• Support additional marketing initiatives or ad-hoc requests as needed

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Two to four years of experience in marketing or related field

Preferred Skills/Experience

• Bachelor’s degree in marketing, communications, or a related field preferred

• Two to four or more years of experience in a marketing, project‑based, or related role preferred

• Strong project management and organizational skills with a high level of attention to detail; experience with tools such as Microsoft Planner preferred

• Clear, professional written and verbal communication skills, with the ability to work effectively in a collaborative environment

• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams

• Experience with CRM systems and email marketing platforms preferred

• Familiarity with Adobe Creative Cloud preferred

• Self‑motivated with the ability to work independently while taking direction as needed

• Ability to manage multiple projects and deadlines in a dynamic, fast‑paced environment

• Adaptable and comfortable shifting priorities based on business needs

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status