(USA) Manager, Digital Media

Position Summary...

What you'll do...

Overview:
The Manager, Digital Media role focuses on developing and executing digital marketing strategies across multiple channels to enhance Walmart’s brand presence and drive performance. It involves campaign management, data analysis, creative planning, collaboration, and team development.

Specifically for this role, you will manage paid search, paid social, and digital display campaigns to meet Spark Driver’s business goals.  This role will be responsible for managing our Spark Driver acquisition program, with weekly driver targets that need to be met across target markets. This role will also help with other paid media campaigns across Walmart.  The role will be strategy-focused, but you should also be able to make data-driven recommendations in support of business objectives, identify growth opportunities, and have experience in data analysis, performance reporting, and budget management.  You will report to a Senior Manager, Digital Media.

Key Responsibilities:

• Digital Strategy & Insights:
  Analyze large datasets to inform and improve Walmart’s digital media strategy. Participate in product development planning.

• Campaign Management:
  Plan, execute, and assess small to medium digital campaigns. Ensure alignment with brand goals and optimize based on performance metrics like ROI, conversions, and engagement.

• Process & Budget Oversight:
  Ensure adherence to digital marketing processes and manage campaign budgets, providing updates to leadership.

• Cross-Functional Collaboration:
  Work with internal teams (e.g., eCommerce, Product, Engineering) and external partners to execute campaigns.

Channel-Specific Focus Areas:

• Social Media:
  Review and manage daily content, drive engagement, and maintain brand consistency.

• Paid Search:
  Optimize campaign strategies, keywords, and budget allocation to improve efficiency.

• Performance Social & Display:
  Evaluate ad performance, identify optimization opportunities, and manage retargeting strategies.

• Affiliate & Partnerships:
  Analyze performance, support execution, and manage partner relationships and revenue models.

• CRM (Customer Relationship Management):
  Develop and execute targeted campaigns, analyze customer segments, and track performance.

Minimum Qualifications:

• Bachelor’s degree and 2-4 years’ experience in media planning and strategy

• Experience working with self-serve platforms like META Business Manager and working with Managed Service Partners

Preferred Qualifications:

• Some experience working in recruitment marketing since a portion of this role will be focused on Driver Acquisition for the Spark Driver platform

Respect the Individual: Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team members
Respect the Individual: Creates a discipline and