Jobs and Careers

US Marketing Lead

New York City, United Statesfull_timeVerifiedPosted 12 Jun 2026

About the role

TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets.

We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing London-based financial technology company, we deliver a unique solution to a global multi-trillion-dollar problem.

Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more.

Learn more about why we do what we do here.

The role: US Marketing Lead

We are seeking a highly motivated and hands-on Marketing Lead to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long-term growth.

Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, whilst being data-driven and focused on performance measurement and optimization.

This is an opportunity for someone who thrives in fast-paced scaleup environments and enjoys both strategic planning and direct execution whilst being in the office for 4-5 days a week to work closely with the team.

Requirements

What you’ll do: Responsibilities

Support the development & execution of the company’s US marketing and go-to-market strategy
Co-ordinating with our European marketing team to ensure global cohesion in execution
Manage and execute webinars and events
Experience designing and implementing a structured matrix for marketing messaging
Develop content including website copy, email campaigns, thought leadership, customer stories, and social media
Create and manage demand generation campaigns across digital channels with support from the global team and ads agency
Support lead generation and sales enablement initiatives
Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth
Work with the global team to ensure consistent market positioning
Coordinate webinars, events, partnerships, and industry marketing opportunities
Conduct market research and analyze customer insights, competitors, and trends

What we’re looking for: Requirements

4-8 years of B2B marketing experience, ideally within financial services or fintech
Experience working in startups or high-growth environments preferred
Strong understanding of fintech, financial services, treasury, banking, or cash management
Proven ability to build and execute marketing programs independently
Strong experience in planning, coordinating, and executing events, as well as measuring success
Ability to coordinate and deliver engaging webinars across time zones
Experience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)
Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)
Comfortable working cross-functionally with sales, product, and operations teams, globally
Experience managing agency partners
Excellent written communication and storytelling

What we offer: Comprehensive benefits, including: