Trade Marketing Manager - US

Life at Elvie; Meaningful work, Exceptional People 

We're Elvie. We create smart products, new solutions, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations designed to improve women’s lives. It's a fascinating and challenging area that requires us to solve problems that no one else has ever tackled before.

At Elvie, you’ll be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve problems and constantly consider the best ways to improve the health and wellbeing of women. 

Find out more about life at Elvie here. 

We nurture a culture that is as progressive as our mission. We live by four Elvie Tenets which encourage people to show up in the right way, every day. 

• We bust the norms: we always start with ‘why’. We are problem solvers and unbridled thinkers. 
• We’re straight up: we communicate honestly, clearly and directly. We are transparent with ourselves and others, even when it’s not easy. 
• We’re relentlessly curious: we're not just open-minded towards each other, but also to new ideas. We value building broad, diverse and inclusive teams.

• We’re united by purpose: just like an Elvie product, we are greater than the sum of our parts. We share one mission and help each other to achieve it. 

Did you know?

In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products

About the role:

Okay, we’ve waffled long enough. So let’s get to the good bit: You. 

As Trade Marketing Manager, your role sits within our US Sales and Marketing Team, reporting to our Senior Marketing Manager. This is an exciting opportunity to join an innovative tech start-up and you’ll play a pivotal role in driving growth through developing and implementing impactful marketing and merchandising programmes for third party retailers and DME (healthcare) channels. 

You’ll be an experienced and passionate marketeer, with strong commercial acumen and the ability to drive projects from concept through implementation. 

Location: NYC preferred, but we’re open to other east coast states. 

Employment type: Permanent

Salary: Within the region of $80,000-$90,000 USD

Requirements

What you’ll be doing at Elvie:

Driving long term growth at Elvie by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers and DME (healthcare) channels:

• Co-author, agree and deliver the omni-channel strategy for assigned accounts with the Senior Marketing Manager.  
• Draft retail strategy based on category analysis, retailer insights and sales objectives to inform account marketing, merchandising and event plans 
• Develop annual budget to support account marketing initiatives and monitor spending monthly
• Lead cross-functional teams in supporting development and execution of account strategy
• Communicate Elvie strategy to retailers & other trade channels in partnership with Sales team
• Execute projects flawlessly with focus on stakeholder, timeline and budget management

Record and report trade marketing activity for selected accounts, driving quantification of trade marketing activity:

• Ensure retail activity tracker are up-to-date on monthly basis
• Work closely with BI / finance team to understand financial feasibility of future projects as well as performance of completed projects 
• Analyze campaign and in-store performance and report results with lessons learned
• Adopt a test/learn/refine approach to trialling new activities to further understanding of shopper behavior 
• Seek opportunities to increase efficiency of marketing investments 

Coordinate omni-channel launches for new products:

• Develop account-specific execution plan in alignment with category strategy and global creative direction
• Lead new in-store POP materials and fixtures from authoring excellent briefs to flawless execution
• Partner with retailers and trade partners to create new product pages and refresh brand pages

Drive business w