Technical Representative

JOB PURPOSE
The MilPro/LE Technical Representative serves as a bridge between the brand, sales teams and its customers, providing in-depth product knowledge, support, and providing effective training to ensure the proper use of Mustang Survival gear and equipment, so that the brand’s growth objectives are achieved. The Representative will also have a full working knowledge of the other Wing Group companies and their products, small boats, life rafts, and doors and windows specific to metal boat fabrication. 

STRUCTURE
The Technical Representative reports to the MILPRO Director of Sales with no direct reports.

MARKET FOCUS
•    DoD/FED – direct government and military users with direct sales and service support. 
•    Public Safety – On and off the water. Full time maritime teams and those co-located with water for rescue.
•    Law Enforcement/LE – Federal, State and Local facing with emphasis on maritime and small boat teams, SAR and SWAT
•    Industrial – On and off the water – assist as sales teams needed. 
PRODUCT TRAINING AND EDUCATION:
•    Conduct product training sessions for retail staff, partners, and consumers, ensuring comprehensive understanding of technical specifications, usage, and benefits.
•    Develop and deliver presentations, demonstrations, and workshops to educate stakeholders on new and existing products.
•    Work with internal stakeholders- product, marketing, sales, CX and operations to provide best in class service to MILPRO customers.
CUSTOMER SUPPORT:
•    Provide expert advice and troubleshooting support to customers and end users on product use, care, and maintenance.
•    Address customer inquiries and issues, offering solutions to improve product performance or resolve problems.
•    Monitor orders, forecasts and as needed with CX and operations teams to ensure revenue and service goals are met. Interface with Mil product director.
•    Provide order confirmations and expected delivery information in a timely manner.
•    Proactively communicate order status and available inventory information, as well as customer notifications regarding any changes.
EVENT MANAGEMENT AND REPRESENTATION:
•    Represent the brand at industry trade shows, events, and outdoor activities, showcasing products and engaging with the MILPRO community.
•    Organize event and show demands to including payment, scheduling, and booth set up needs, ensuring a professional and engaging brand presence.
SALES SUPPORT:
•    Support the sales team with technical expertise during customer engagements to enhance deal closure and build confidence in Mustang’s solutions.
•    Strengthen key MILPRO account relationships by advising on product assortment, merchandising strategies, and technical differentiators to drive sales growth.
•    Identify new business opportunities, partnerships, or market segments that align with Mustang’s growth strategy, leveraging technical knowledge to position products effectively.
•    Influence customer procurement strategies by understanding and guiding requirements development.
•    Analyze the buying cycle, assess opportunities, forecast likelihood of awards, and provide data-driven insights on potential revenue impact.
•    Navigate customer acquisition processes, including direct awards, contract mechanisms, and TLS providers, to facilitate smooth transactions.
•    Provide in-field product knowledge and application guidance to dealers, sales representatives, distributors, and end users, ensuring the right Mustang solution addresses customer capability gaps.
•    Engage directly with customers to identify product shortfalls, clearly communicate capability gaps, and propose solutions to the MILPRO Product Manager
BRAND ADVOCACY:
•    Act as a brand ambassador, promoting the company's values, mission, and products within the MILPRO community.
•    Build and maintain relationships with key industry influencers, end users, and MILPRO professionals to enhance brand visibility and credibility.
CONTENT CREATION:
•    Oversee creation of and management of technical content, such as product guides, how-to videos, and blog posts, to support PK, sales, marketing and servicing efforts and provide valuable resources to customers.
•    Collaborate with the marketing team to develop materials that effectively communicate product benefits and technical details.

MARKET RESEARCH AND REPORTING:
•    Monitor market trends, competitor products, and customer preferences to identify opportunities for product improvements or new offerings.
•    Provide regular repo