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Technical Product Manager, Ad Clicks
CenterfieldLos Angeles, United Statesfull_timeVerifiedPosted 16 Feb 2024
About the role
Hi, We're Centerfield. Super-powered customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and proud to be recognized as a Best Place to Work in Los Angeles.
The Opportunity...We are seeking a dynamic and experienced Technical Product Manager to lead our Ad Click Program within the Insurance space. The successful candidate will play a pivotal role in shaping the technical aspects of our advertising initiatives, ensuring seamless integration with our platform, optimizing user experience, and driving revenue growth through effective ad click strategies. As a Technical Product Manager, you will collaborate with cross-functional teams, translate business objectives into technical requirements, and guide the development and implementation of features that enhance our advertising capabilities.
The Opportunity...We are seeking a dynamic and experienced Technical Product Manager to lead our Ad Click Program within the Insurance space. The successful candidate will play a pivotal role in shaping the technical aspects of our advertising initiatives, ensuring seamless integration with our platform, optimizing user experience, and driving revenue growth through effective ad click strategies. As a Technical Product Manager, you will collaborate with cross-functional teams, translate business objectives into technical requirements, and guide the development and implementation of features that enhance our advertising capabilities.
How You'll Contribute...
- Develop and articulate a comprehensive technical strategy for the Ad Click Program, aligning with overall business goals and revenue targets
- Stay informed about industry trends, competitor activities, and emerging technologies to drive innovation and maintain a competitive edge
- Collaborate with stakeholders to gather and define technical requirements for the Ad Click Program, ensuring a deep understanding of business needs and user expectations
- Prioritize feature development based on business impact, user value, and technical feasibility
- Work closely with engineering, design, data science, and marketing teams to ensure the successful implementation of ad click features
- Foster effective communication between technical and non-technical stakeholders, facilitating a collaborative environment
- Define and implement testing strategies to ensure the reliability, security, and performance of ad click features
- Monitor key metrics and analytics to identify opportunities for optimization and improvement
- Champion the enhancement of user experience within the Ad Click Program, collaborating with UX/UI teams to create intuitive and engaging ad interfaces
- Implement A/B testing and user feedback mechanisms to iterate on features and drive continuous improvement
- Develop and implement strategies to maximize ad click revenue, balancing user experience and business goals
- Analyze market trends, user behavior, and performance metrics to identify opportunities for monetization
What We're Looking For...
- Bachelor’s degree in a technical field; MBA or equivalent experience is a plus
- Proven experience as a Technical Product Manager or similar role, with a focus on advertising technology
- Strong technical background with a deep understanding of ad tech, programmatic advertising, and analytics
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience in defining and prioritizing technical requirements, and overseeing the full product development lifecycle
- Familiarity with relevant technologies, such as ad servers, tracking pixels, and data analytics tools
- Analytical mindset with a focus on data-driven decision-making
If you are passionate about driving innovation in the advertising technology space and possess a strong blend of technical expertise and strategic vision, we invite you to apply and join our dynamic team.
Life at Centerfield...
- Competitive salary + quarterly bonus
- Unlimited PTO – take a break when you need it!
- Industry leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth – we enjoy promoting from within!
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