Systems Architect - Marketing Operations

About the Role

We are seeking a Marketing Operations lead to serve as the strategic and technical architect of our Go-To-Market (GTM) engine. This is a foundational, hands-on role for a builder who will design our marketing infrastructure from the ground up and scale it as we grow. You will own the strategy for our MarTech stack and lead-to-revenue processes, partnering closely with a dedicated Salesforce Administrator to bring the vision to life.  

What You'll Do

• Infrastructure Architecture: Lead the evaluation, selection, and implementation of the MarTech stack. You are responsible for the high-level design of how tools (Automation, Enrichment, Analytics) connect and share data.  

• ​​Salesforce Strategy & Partnership: Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping. You will provide the functional requirements and logic, while the Admin handles the technical configuration within the CRM.  

• System Integration & Orchestration: Manage the "connective tissue" between our marketing tools and Salesforce. You will oversee API connections and middleware to ensure a frictionless flow of lead data.  

• Lead Lifecycle Design: Architect the end-to-end lead lifecycle. You will define the logic for lead scoring, automated nurturing, and routing, and work with the SFDC Admin to ensure these flows are correctly mirrored in the CRM.  

• Digital Campaign Operations & Optimization: Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events). Ensure proper tracking, attribution, and performance measurement across all digital touchpoints. 

• Data Governance & Quality: Establish the organization’s data standards. You will manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA), ensuring the data being fed into Salesforce is clean and actionable.  

• Attribution & Performance Reporting: Design the framework for measuring marketing ROI. You will define the attribution models and work with the SFDC Admin to build the dashboards that visualize funnel velocity and conversion rates.  

• Demand Generation Alignment: Work closely with demand generation and digital marketing teams to ensure campaigns are properly instrumented, tracked, and aligned to pipeline and revenue goals. 

• Process Optimization: Continually audit the marketing funnel to identify technical or procedural bottlenecks. You will design automated solutions to replace manual tasks, ensuring we can scale without increasing overhead.  

What We're Looking For

• The "System Architect": You have a deep understanding of how B2B marketing systems work together. You can whiteboard a complex data flow and understand the downstream impact of every change.  

• Salesforce Fluency: While you are not the primary Admin, you are a "power user" who understands SFDC objects, campaign influence, and reporting capabilities. You know what is possible in Salesforce and how to ask the Admin for it.  

• Tool Agnostic Logic: You understand the core logic of marketing automation (triggers, webhooks, and synchronization) and can apply that logic to any platform we choose.  

• Digital Marketing Acumen: Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and how they translate into pipeline. Familiar w