SVP, Marketing & CMO

Who are we?

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale. In addition, this role leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments. This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue. They bring an exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals — inspiring transformation while maintaining rigorous accountability for results.

Responsibilities

Marketing Strategy and leadership

• Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage

• Transformational leadership: Constantly assess and adjust relative performance of function vs external emerging best practices.

• Enhance marketing performance: Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels

• Own and govern the martech stack:  Maintain strategic oversight of the full marketing technology ecosystem – ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards

• Own the full Marketing budget – allocating investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes

• Drive automation of analytics and processes: Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience

• Employee engagement & team culture: Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture

Brand Transformation

• Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection

• Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises

• Drive brand awareness and preference — moving Equinix from "known for colocation" to "known for powering the AI economy"

• Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection

• Own customer lifecycle marketing – designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer-journey

• Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoi