SVP, GTM Operations
EquinixAbout the role
Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.Job Summary
Reporting to Equinix’s Chief Customer Revenue Officer (CCRO), the Senior Vice President of GTM Operations is the enterprise architect of Equinix’s commercial execution system—accountable for translating strategic ambition into operational precision across Revenue Operations, Sales Operations, Enablement, Compensation, Deal Desk, GTM Transformation, and Commercial Operations. This leader orchestrates the alignment of people, processes, systems, and data to drive revenue performance, customer experience, and commercial simplicity at scale. This role is also responsible for establishing a disciplined pricing capability that balances value creation, price realization, and governance. Operating as a trusted partner to Product, Finance, and CRO leadership, the SVP drives executional rigor, cross-functional accountability, and customer lifecycle optimization across the entire go-to-market system.
Responsibilities
GTM Operating Model & Enterprise Alignment
Design and lead a unified GTM operating model that connects strategic planning to frontline execution—anchoring end-to-end commercial performance
Align segmentation, coverage, sales motions, pricing discipline, and lifecycle execution with enterprise objectives and regional priorities
Serve as the central integrator across Marketing, Sales, Customer Success, Product, and Finance to ensure coordinated, data-led execution
Team Leadership & Functional Integration
Lead a senior leadership team comprising Revenue Operations, Sales Operations,
Enablement, Compensation, Deal Desk, GTM Transformation and Commercial Operations
Set vision, strategy, and performance goals across GTM Operations; ensure interlock cohesion, and accountability among functional leads
Foster a culture of empowerment, collaboration, and continuous improvement within the team and across the CRO organization
Pricing & Commercial Discipline
Oversee the GTM Deal Desk function, including BID, to drive disciplined deal execution and scalable commercial support.• Integrate price getting into sales motions, incentive design, and revenue planning to ensure monetization strategy is executed with precision
Champion pricing governance, performance metrics, and AI-enabled insights to improve pricing outcomes, reduce leakage, and accelerate deal velocity
Customer Lifecycle Management & Execution
Institutionalize customer lifecycle management (CLM) as a core operating principle—ensuring clear ownership, integrated handoffs, and measurement across stages
Align lifecycle motions with sales plays, enablement programming, and operational tooling to enhance buyer experience and revenue realization
Drive system-wide clarity on role accountability and value inflection points across
Marketing, Sales, and Customer Success
Performance Management & Planning Rigor
Govern commercial performance management—including forecasting, productivity diagnostics, and pipeline health—via enterprise-wide dashboards and cadences
Align GTM capacity, compensation, quota, and territory decisions through cross-functional planning cycles and operating reviews
Embed data-driven insights into CRO leadership forums, quarterly business reviews, and transformation prioritization
Transformation & Change Leadership
Lead enterprise GTM transformation efforts in collaboration with Strategy, Product, Finance, and Technology
Ensure GTM Operations teams support change adoption with appropriate enablement, communications, and operational toolkits
Represent GTM Operations in board-facing discussions and executive decision making—owning executional integrity and delivery risk
Qualifications
Extensive experience i
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