Supervisor, Conversion Rate Optimization

Job Description

Who We Are

Night Market is a full-service eCommerce agency that builds performance-driven eCommerce strategies, marketing programs and shopping experiences that enable brands to accelerate eCommerce sales growth. 

We opened our virtual doors in February of 2020, born in the midst of a transformation in retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to drive growth ever since.

We were founded on the understanding that brands looking to succeed in today’s rapidly evolving ecommerce landscape need a new breed of “digitally native” eCommerce partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and eCommerce to help optimize the full modern consumer path to purchase from discovery through conversion.

At Night Market, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary

The Supervisor, Conversion Rate Optimization reports into the Director, Conversion Rate Optimization and is responsible for the successful delivery of client CRO engagements as part of the account team, with a direct responsibility for successful management of the engagement as well as creation of the engagement deliverables.

This role offers a hands-on opportunity for someone with a passion for digital marketing and eCommerce to gain experience and grow relevant knowledge and skills in the highly-valued discipline of Conversion Rate Optimization (CRO). You will be working with one or multiple digital channels – depending on the engagement – to plan and deliver strategic and tactical channel enhancements that drive measurable performance improvement to conversion, sales and other business KPIs.

As part of Horizon Media, you will also be collaborating not only with the Night Market team, but with other Horizon Media teams as well as partners and vendors (e.g. branding agencies, marketing platform vendors) and the client. As such, leadership, communication, relationship-building and teamwork are all important elements of this role.

Also, as part of a startup within a larger company and working in the highly dynamic field of ecommerce, you will be working within a fast-paced, result-oriented environment where you will contribute to problem-solving, hands-on execution, driving innovation and given the opportunity to wear multiple hats in achieving the goals or our clients and our business.

One or more Specialist, Conversion rate optimization team members will report directly to the person in this role.

What You’ll Do

30% Client Engagement Delivery Management

• Collaborate with the Director, Conversion Rate Optimization to identify client needs, define deliverables and develop a delivery plan to ensure the engagement is a success.
• Responsible for on time, on-budget delivery of the engagement at the expected quality of deliverables.
• Coordinate and collaborate with other teams as needed at Night Market, Horizon, the client’s partners and vendors and to align engagement efforts with overall client initiatives and to deliver engagement commitments.
• Communicate any engagement needs and status with team and client (e.g., status reports, escalations) and participate in the presentation of deliverables to the client for review and approval.
• Competently use Jira, Microsoft Teams, Excel, PowerPoint and other tools as need to support team and engagement management.
• Help with any administrative tasks related to the account, e.g., inputs to contracting and billing.

20% - Analysis & Statistical Test Design

• Analyze client and competitor digital assets (website, landing pages, emails, digital ads) to understand the client landscape, positioning within it, and threats/opportunities to address.
• Analyze client digital environment (martech, third-party integrations, analytics tracking) to understand the technical and tracking environment in which optimization work will be executed.
• Analyze client first party data (stakeholder interview, web analytics and any available UXDR, CRM, ETL, etc.) to understand current performance of client digital assets and opportunities to address.
• Use past experience, in conjunction with under