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Strategic Partnership & Engagement Manager

ASM Global
Fort Lauderdale, United Statesfull_timeVerifiedPosted 3 Apr 2026

About the role

POSITION:        Strategic Partnership & Engagement Manager

DEPARTMENT: Sales & Marketing

REPORTS TO:  Director of Sales & Marketing            

FLSA STATUS: Exempt

           

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

THE ROLE

The Strategic Partnership & Engagement Manager drives revenue growth by developing strategic partnerships, sponsorships, and new business opportunities that enhance the Center’s visibility and client engagement. Leads the planning and execution of programs, activations, and social events, especially at the Waterfront Plaza to create innovative revenue streams. Also strengthens community connections and supports business development while maintaining the Convention Center’s professional image.

Essential Duties and Responsibilities

  • Collaborate with Sales and Event Services to support lead generation, event promotion, and overall business development efforts.
  • Identify, develop, and secure sponsorship and branding opportunities across the Center’s physical and digital assets.
  • Create customized sponsorship packages aligned with partner objectives and Center initiatives.
  • Lead the planning and execution of programs, activations, and social events, with a focus on the Waterfront Plaza.
  • Identify emerging trends and innovative concepts to enhance visibility and drive engagement.
  • Coordinate and manage digital screen content throughout the facility, ensuring timely, accurate, and visually engaging displays for internal and event-related needs.
  • Serve as a liaison between clients and operational departments to ensure program visibility and successful execution.
  • Participate in site visits with prospective and confirmed clients to review event logistics, branding opportunities, and digital capabilities.
  • Support event promotion through digital platforms and community outreach initiatives.
  • Maintain and strengthen relationships with community partners, stakeholders, and destination organizations to support collaboration and alignment.
  • Support business development initiatives by identifying opportunities to expand partnerships and enhance the Center’s presence.
  • Provide on-site support during events as needed.
  • Other duties as assigned.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience          

  • Bachelor’s degree in Communications, Advertising, Business, Hospitality, or a related field preferred (or equivalent combination of education and experience).
  • Minimum of 3 years of sales experience, preferably within the events, travel, or hospitality industry.
  • Strong ability to analyze data, identify trends, and recommend strategies to improve performance.
  • Experience or strong interest in travel, tourism, hospitality, or event-driven environments preferred.

Skills and Abilities  

  • Experience in sponsorship sales, business develo

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Company

ASM Global

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