STAFF SPECIALIST

School of Medicine Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe. Composed of more than 2,500 faculty physicians and researchers, more than 1,300 students, and more than 6,000 staff, the Duke University School of Medicine along with the Duke University School of Nursing, Duke University Health System and the Private Diagnostic Clinic (PDC) comprise Duke Health. a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Primary Care, Duke Home and Hospice, Duke Health and Wellness, and multiple affiliations.

 

Physician Assistant Program
Department of Family Medicine and Community Health
Duke University Medical Center

Job Title: Staff Specialist
Level: 9

Responsible To: Program Director and Administrative Manager

Summary

The incumbent will work independently and is responsible for executing admissions and recruitment initiatives for the Physician Assistant Program. The position reports to the Administrative Manager and works in alignment with the Assistant Director of Admissions and the Director of Recruitment to implement admissions and recruitment materials, events, and related opportunities.

Work Performed

• Recruitment Activities:
  • Manage recruiting budget.
  • Build and maintain relationships with targeted undergraduate schools, especially HBCUs and HSIs.
  • Manage recruiting calendar.
  • Update recruiting presentations as needed. Give presentations about the PA profession and the Duke PA Program to undergraduate groups and health care affinity groups both in-person and via Zoom.
  • Represent the program at recruiting fairs across the state.
  • Develop pipelining activities.
  • Serve as co-chair of the recruitment committee.
  • Manage social media admissions and recruiting technical logistics, including Facebook Live and Instagram events.
  • Assist the admissions department as needed. Set up live admissions Q&A sessions, serve on the admissions task force, provide support for interview days, etc.
  • Maintain alumni and prospective student mailing lists and contact information.
• Content Management:
  • Work with stakeholders to regularly update content on the program website related to admissions and recruitment. Use preferred content management system (Drupal) to manage and maintain content.
  • Plan, organize, and execute social media campaigns for admissions and recruitment activities, including creating event announcements and promotions, capturing photos from events, and posting recaps.
  • Manage student blogs, recruit student writers, serve as editor and mentor to student writers.
  • Plan and write monthly admissions blog posts to help prospective students with frequently asked questions about applying to PA school.
• Supervision:
  • Supervise student social media interns who contribute to program Instagram and TikTok accounts. Onboard and supervise students, provide social media policies, guidelines, and expectations, and serve as mentor and advisor.
• Communications Liaison:
  • Serve as liaison between the Physician Assistant Program and the School of Medicine Office of Strategic Communications. Pitch story ideas and coordinate photo/video shoots with the Office of Strategic Communications. Participate in monthly SOM communicators network meetings.
• Brand Management:
  • Manage program brand (branding guidelines, templates, logo usage, etc.). Order branded items and coordinate with the Office of Strategic Communications on brand questions