Staff Product Manager, Ad Formats

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Staff Product Manager to join our Ad Formats Product Management team within the Revenue Product organization at Snap Inc!

What you’ll do:

• Develop and communicate a comprehensive vision, strategy, and roadmap for your product area within Ad Formats, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.

• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat

• Ideate net new advertising Snapchatter experiences which delight advertisers and Snapchatters

• Leverage data to deeply understand and then optimize the ideal types of ad creatives on Snapchat

• Originate and execute scalable, transformative ideas that address advertiser needs and deliver long-term impact, leveraging insights to shape the future of Snap’s revenue ecosystem.

• Tackle complex, high-impact challenges by identifying root causes, designing future-proof solutions, and driving results that align with company-level objectives.

• Build trust and influence across senior leadership and cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.

• Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.

• Inspire and lead cross-functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.

• Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

Knowledge, Skills & Abilities:

• Deep understanding of user behavior, with the ability to translate insights into innovative ad experiences.

• Ability to initiate projects, execute against defined objectives, and communicate the results of analyses clearly and effectively

• Ability to collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams

• Ability to execute against defined objectives both tactically and strategically

• Ability to initiate and drive emerging projects from strategy to completion

• Skilled in clear and concise communication across a matrix organization

• Knowledge of product-oriented quantitative analysis, including statistical analysis

• A strong understanding of and practical experience in designing, executing, and analyzing UI-centric A/B tests to drive product improvements.

Minimum Qualifications:

• BS/BA degree or equivalent experience

• 8+ years of experience building and shipping products at a consumer or advertising techn