Join the future of news

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The DAI (Data, Analytics & Insights) department drives strategic and operational decisions for The Washington Post.  This highly visible team applies data, analytics, and research to support strategic initiatives and day-to-day operational support company wide. 

As our Staff Data Analyst, you’ll lead data initiatives to understand and unlock actionable insights that drive audience growth, engagement, retention, and monetization. Your insights will be instrumental in fostering long-term customer loyalty and maximizing recurring revenue.

You’ll work in close collaboration with the newsroom, product, marketing, engineering, advertising and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company.  You will regularly interact with various stakeholders in these departments, understand needs, build reports, conduct data analysis, and make actionable recommendations. You will love solving open-ended problems by taking mountains of data, transforming it into meaningful analysis aimed at identifying solutions and opportunities.   
 

Motivation

• The ideal candidate for this role is passionate about using data to solve the unique challenges of content-based businesses.
• Passion for advancing the use of AI to drive smarter, faster analytics solutions.
• Motivated to translate complex data and AI models into actionable business insights.
• Eager to shape the future of data-driven decision-making by integrating cutting-edge AI capabilities.
• Driven to elevate analytics maturity within an organization by embedding AI into core workflows.
   

Responsibilities

• Audience & Customer Analytics
  • Drive deep analysis of audience behavior across platforms (web, app, newsletters, video, social, etc).
  • Develop and refine customer segmentation frameworks to inform content strategy and personalization.
  • Analyze customer journeys to optimize acquisition, onboarding, engagement, retention, and reactivation.
  • Build lifetime value (LTV) models and customer propensity models.

• Content Performance Analytics
  • Develop and maintain content performance dashboards and reporting to surface actionable insights.
  • Analyze content consumption patterns to inform editorial strategy, content formats, and programming decisions.
  • Partner with editorial, product, and marketing teams to test and optimize content strategies.
  • Identify trends in audience preferences and emerging content opportunities.

• Cross-functional Leadership
  • Serve as a trusted thought partner to leaders across Content, Product, Marketing, and Revenue teams.
  • Translate complex analytical findings into clear business recommendations.
  • Present insights and influence senior leadership on customer and content strategy.
  • Mentor and coach junior analysts on advanced techniques and best practices.

• Data Excellence & Innovation
  • Help define and measure key KPIs for audience engagement, content success, and customer value.
  • Advocate for improvements in data collection, tagging, and experimentation frameworks.
  • Partner with Data Engineering and Product teams to ensure high data quality and instrumentation coverage.
  • Explore and test new analytical approaches (e.g., causal inference, behavioral clustering, NLP for content tagging).

• Tools & Technologies
  • Leverage tools like SQL, Python, R, Tableau, and other BI platforms.

Requirements

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