Sr. Social Media Manager

About Niagen Bioscience Niagen Bioscience (NASDAQ:NAGE), formerly ChromaDex, Inc., is a global bioscience company uncovering the potential of NAD+ with precision science. Backed by 25 years of research and innovation, our team discovers, develops, and creates solutions to help people Age Better®.  
Our flagship ingredient, Niagen®, is one of the world's most extensively researched NAD+ precursors, backed by 35+ published, peer-reviewed human clinical studies and 300+ global research partnerships with leading institutions. Our brands are Tru Niagen®, a daily supplement proven to increase NAD+ levels, and Niagen® Plus, offering pharmaceutical-grade IV and injectable therapies. 
As pioneers in NAD+ technology, Niagen Bioscience sets the gold standard in scientific rigor. We operate from three strategic locations in California and Colorado, positioning us at the forefront of the rapidly growing healthy-aging industry. 
Our C.H.E.(pronounced chi) We enjoy working with like-minded people who embody “C.H.E.” and share our passion for health, wellness, discovery, and innovation. In our collaborative environment, employees quickly adapt to different situations, bringing:  Character – A positive attitude, commitment to success, and strong ethics. Horsepower – Good judgment, creative problem-solving, and a strong work ethic. Experience – Functional knowledge and skills to perform efficiently.  If you're eager to work with incredible people and contribute to something meaningful, join our team and help shape the future of bioscience on a global scale!  What we Offer: A competitive salary, affordable health benefits, company sponsored life insurance, wellness initiatives, retirement savings with company match, paid time off, career growth opportunities and a flexible/hybrid work environment.  

About the Role: Niagen Bioscience is seeking a Sr. Social Media Manager to lead and evolve our global social media presence, shaping how our brand shows up across digital channels. This senior role is responsible for architecting high-impact social media strategies that elevate our leadership in NAD+ science, grow our community, and drive measurable business value.As a senior member of the marketing organization, you will steer the creative direction, guide cross-functional alignment, and mentor internal and external partners to ensure our social media ecosystem reflects scientific credibility, innovation, and brand excellence.

Core Expectations:

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Strategic Leadership
• Develop and own the end-to-end social media and community strategy, aligning channel direction with brand, product, and business goals across bioscience, health, and wellness audiences.
• Establish the long-term vision for social platforms, identifying where Niagen should innovate, invest, and differentiate.
• Set annual and quarterly KPIs, lead reporting cadences, and communicate insights and recommendations to senior leadership.
• Continuously assess the social and digital competitive landscape to identify trends, opportunities, and risks that inform channel strategy and content direction.

Content Strategy & Oversight
• Oversee the creation of high-quality, scientifically accurate, and visually elevated content including videos, animations, graphics, stories, and multi-channel campaigns.
• Lead ideation and ensure content meets both creative excellence and regulatory standards, including FDA guidelines for claims.
• Drive experimentation with emerging formats, such as short-form video and interactive content.

Team & Cross-Functional Collaboration
• Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales to ensure scientific precision and cohesive brand storytelling.
• Provide direction and feedback to internal creators, agencies, freelancers, and production vendors/designers.
• Mentor junior team members, offering guidance on strategy, creative thinking, and platform best practices.

Performance Optimization & Analytics
• Oversee analytics across platforms using tools such as Meltwater and Later.
• Analyze engagement, reach, traffic, conversions, and sentiment—translating data into actionable optimization strategies.
• Manage crisis and reputation moments proactively, responding with strategic clarity and cross-functional alignment.

Qualifications and Success Factors:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree strongly preferred.
• 7+ years of professiona