Sr Product Manager, UGC Gaming

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Future Lab is part of Mattel Digital Studios, dedicated to pioneering the future of play through digital transformation. We identify, incubate, and launch tech-enabled products and experiences that expand Mattel’s reach beyond traditional toy categories. From AI-powered play to creator platforms like Roblox and Unreal Editor for Fortnite (UEFN), Future Lab is building the next generation of digital experiences that connect fans with our brands in new and meaningful ways. 

The Future Lab Product Studio is where vision turns into reality. As the execution arm of Future Lab, the team transforms validated concepts into successful, scalable digital products that extend Mattel’s brands into new and emerging forms of play. The studio’s mission is to deliver joyful, high-quality, and innovative digital experiences that inspire creativity and delight fans worldwide. 

Job Description

The Opportunity: 

As a Senior Product Manager in Mattel’s Future Lab Product Studio, you will play a key role in redefining the future of play across creator platforms. You’ll lead the charge in shaping how millions of players create, play, and connect through Mattel’s worlds, bridging beloved brands with the next generation of players and creators across Roblox, Fortnite, and beyond. 

You will be responsible for driving the strategy, development, and ongoing performance of Mattel’s UGC gaming portfolio. As part of the Product Studio, you will transform validated concepts into market-ready, high-performing games and live experiences. You will define product roadmaps, establish success metrics, and ensure each game meets its creative, engagement, and commercial objectives. 

Partnering with Producers, Designers, Analysts, and external development studios, you will help guide LiveOps strategy, product optimization, and the continued evolution of Mattel’s UGC titles after launch. In this role, you will also manage a small but high-impact team, including a Marketing Manager and a Data and Performance Analyst, to ensure successful go-to-market execution and data-driven product optimization. This role requires both strategic vision and hands-on execution, strong collaboration across internal and external teams, and a passion for creating meaningful play experiences within creator-driven ecosystems. 

This is not just another product management role; it’s an opportunity to shape the intersection of play, creativity, and technology at global scale. At Mattel Future Lab, you’ll help reimagine what play can be when iconic brands meet user-generated world

What Your Impact Will Be: 

• Define and drive the UGC Gaming strategy and multi-year roadmap, aligning with Future Lab and Mattel Digital Studios’ digital growth priorities. 

• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business. 

• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance. 

• Partner with Producers and external studios to guide product development, launch, and ongoing live operations. 

• Translate consumer insights and gameplay data into actionable improvements that enhance player engagement, retention, and monetization. 

• Lead and influence cross-functional collaboration across Marketing, Analytics, Design, Production, and Brand teams to align priorities and deliver results. 

• Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems, identifying co-marketing and growth opportunities. 

What Success Looks Like: 

In your first 12 months, you will: 

• Launch flagship IP experiences on Roblox and Fortnite, partnering with leading development studios to bring Mattel’s brands to life on creator platforms. 

• Establish data-driven best practices for LiveOps, optimizing portfolio performance and driving sustained growth across all UGC titles. 

• Build strong relationships with top creators and establish a creator partnership framework that connect