About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

• Our Vision: Buying great insurance should be simple. 
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.  Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

Overview

Are you a highly skilled Meta advertising expert with a track record of driving growth and delivering exceptional lead gen ROI on social media platforms? Excel™ is seeking a Senior Media Buyer (Meta) to take full ownership of creating and optimizing high-performing campaigns across Facebook & Instagram and managing substantial budgets to generate insurance leads at scale. This is a role for top-tier professionals who are strategic, data-driven, and passionate about pushing the boundaries of social media advertising.

Key responsibilities

• Strategize and lead large-scale Meta lead generation advertising campaigns, optimizing for audience targeting, creative impact, and campaign structure to maximize profitability and scalability.
• Scale up to and manage substantial advertising budgets, focusing on quality, efficiency, and ROI to meet and exceed company performance goals.
• Leverage advanced analytics to uncover actionable insights, drive optimizations, and continuously improve campaign performance.
• Collaborate with creative teams to conceptualize high-performing ad assets that resonate with target audiences.
• Conduct detailed audience segmentation and targeting research to refine campaign precision and unlock new growth opportunities.
• Proactively test and implement cutting-edge Meta tools, features, and strategies to stay ahead in the ever-evolving social advertising landscape.
• Analyze and communicate performance insights and strategic recommendations to leadership and stakeholders and implement them effectively.
• Experiment and scale up various user flows from on-platform lead form ads to call-oriented landing pages.
• Experiment with various marketing angles, ad formats, video content, building a pipeline of experimentation to accelerate test velocity and identity winning creatives.
• Lead the social media team focusing on profitable growth and media expansion.

Qualifications

• Minimum of 7 years of advanced experience in social media advertising, with a focus on Meta platforms such as Facebook and Instagram.
• Proven ability to scale campaigns profitably while navigating complex audience dynamics and algorithmic changes.
• Mastery of performance analytics, with expertise in using data to shape decisions and optimize outcomes.
• Demonstrated creativity and innovation in developing ad concepts and testing strategies.
• Strong communication and collaboration skills, with experience working cross-functionally to achieve performance goals.
• Proactive and forward-thinking, with a passion for leveraging new tools and techniques to maintain a competitive advantage.