Sr. Marketing Program Manager (Remote US)

WHO WE ARE:  

Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.

HOW WE WORK:  

At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us.

Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers.

When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

JOB TITLE: Sr. Marketing Program Manager

LOCATION: Remote US 

THE ROLE: We’re looking for a strategic and highly operational Senior Program Manager, Marketing to power the next stage of growth for our marketing organization. This role will serve as the connective tissue across Growth, Product Marketing, Partnerships, Brand/Creative, and cross-functional partners including Product, Audio Development Finance and Data. 
You will build the systems, processes, planning frameworks, and performance infrastructure that enable a 20+ person marketing team to execute with clarity, speed, and measurable impact against our marketing vision and KRs. This is a high-visibility role for someone who thrives at the intersection of strategy and execution.

WHAT YOU’LL DO:

Marketing Strategy & Planning

• Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives.
• Translate operating plans into execution, working with teams against measurable marketing KRs.
• Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum.
• Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output. 

Go-To-Market Program Management

• Own the marketing launch calendar and cross-functional GTM execution framework.
• Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams.
• Track launch readiness across stakeholders and ensure milestones are met across marketing functions
• Facilitate cross-team launch reviews and retrospectives to improve execution over time.

Operational Excellence & Process Design

• Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand.
• Implement scalable project management systems that increase velocity while reducing friction.
• Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows.

Performance & Analytics Infrastructure

• Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards.
• Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally.
• Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans.

Cross-Functional Leadership

• Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams.
• Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis).
• 
  Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing

Budget & Resource Management

• Own aspects of marketing budget tracking, forecasting, and ROI analysis.
• Partner with mar