Sr. Marketing Campaign Developer

ADP is hiring a Sr. Marketing Campaign Developer. In this position, you will support the development of omni-channel
sales and marketing campaigns and programs to support BU and corporate-wide focused demand generation.
Development of an end-to-end campaign development process, including working in partnership with sales and
marketing functions to convert desired business outcomes into campaign and program executables, leveraging best
practices in digital marketing, demand generation, account-based marketing (ABM), creative design, lead management,
data-driven marketing and sales enablement. Uses specific measures and tactics to determine process efficiencies and
optimization in sales lead management and marketing lead program implementation.

 

RESPONSIBILITIES:

 

• Partner with sales and marketing leaders/functions to develop campaigns, events, and programs that align to
specific business outcomes.
• Lead the development and execution of sales and marketing online and in-person events, which may include
venue research and bookings, promotional materials and invitations, landing page and registration capture, live
webinar production, post-event follow-up and lead management.
• Develop sales and marketing programs, including digital marketing, demand/lead generation, lead nurturing,
lead scoring, events/webinars, ABM programs, and sales campaigns to generate qualified leads for sales
organization.
• Lead the development and activation of new marketing and sales materials and programs across multiple
channels (i.e. direct mail, email, digital, sales, direct/indirect, interactive content, collateral, etc.) and ensures
that materials are updated in a timely manner.
• Coordinate with digital marketing to setup website support and lead distribution and develop tactics to maintain
sales and marketing engagement with non-sales ready leads.
• Ensure appropriate tracking, fulfillment and lead distribution is in place for launched demand generation
initiatives.
• Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and
streamline program development process.
• Identify and share best practices to enable synergies and economies of scale to be realized across the entire
organizational entity.
• Manage responsibility for all legal and internal stakeholder approval for assigned programs and campaigns.
• Proactively monitor emerging B2B demand generation market strategies and tactics to identify potential new
opportunities for ADP.
• Manage, schedule and control daily activities and budget of projects with cross-functional management of
teams across Sales & Marketing, which may include design, content, technology, media, digital, sales operations,
sales enablement and more. This may include very complex campaigns that require a highly strategic approach
to development.
• Escalate requests for incremental funding if deemed necessary.

 

#LI-CS5

Qualifications

QUALIFICATIONS REQUIRED:

• Must have over 5 years of proven experience in demand generation and management of cross functional
projects
• Experience developing digital/demand marketing programs and campaigns
• Successful project management and organization experience

BONUS POINTS FOR THESE: Preferred Qualifications

• Human Capital Management (HCM) industry experience
• Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to
execution and meaningful measurement
• Comfortable with ambiguity -- a self-starter with an entrepreneurial spirit
• A high degree of personal initiative, results orientation and integrity; willingness to reach across functions
(product, sales, sales operations, etc.) and influence processes and capabilities
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making
• Excellent organizational, time management, written and oral communication skills with proven track record of
succeeding in high-paced, challenging environments
• Project management platforms (Workfront, SmartSheet, etc.) experience
• Knowledge and hands-on experience with marketing automation (preferably Salesforce Marketing Cloud,
Eloqua), CRM systems (Salesforce) and data providers (Demandbase, Bombora, etc.)

 

This role is hybrid out of an ADP office location.