Sr. Manager, Portfolio Management & Analytics
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Global Franchise at Warner Bros. Discovery is chartered with identifying and driving the maximization of the long-term value of WBD’s beloved and iconic franchise IP. Examples of this IP include Batman, Superman, Harry Potter, Looney Tunes and beyond. The Sr. Manager, Portfolio Management & Analytics plays a key role in supporting the SVP, Portfolio Management, Analytics & Fusion and EVP, Global Franchise in this charter.
Your Role Accountabilities...
Identify franchise white space opportunities for WBD across international markets and consumer segments
Measure and drive strategy for WBD Global Brands and Franchises across the franchise building cycle, informing the 5 yr strategic plans for WBD Global Brands and Franchises
Engage in market and audience based growth planning, to inform 5 yr Franchise portfolio strategies on a market and audience basis
Engage in and lead small ad hoc and ongoing cross-franchise projects, such as YouTube Kids, brand architecture, franchise success indicators, gaming engagement operational frameworks or advanced franchise analytics
Engage in and at times lead workstreams for projects on brand strategy, branding, stewardship initiatives and other portfolio management and franchise projects
Lead workstreams and small projects that analyzes quantitative and qualitative measures across a range of data sets (consumer insights, ratings, financial, market, etc.) to answer business questions regarding the growth of franchises and IP opportunities for WBD
Development of qualitative and quantitative approaches to addressing franchise strengths and opportunities in order to inform enterprise strategy and activation across all levels, including with Sr Leadership
Develop approach to sizing 5 yr franchise financial targets, partnering with franchise and finance teams
Qualifications & Experience...
Work Experience
Minimum of 5 years’ experience working on brand/franchise management, analytics, consulting or program management
Proven success in project management and execution required
Expertise in brand and franchise analytics, such as customer research, market data sources and financials
Education, Professional Training, Technical Training or Certification
College degree required
MBA or similar a plus
Knowledge/Skills
Ability to convert story and narrative to product and experiences
Ability to think strategically in planning across consumer touch points
Expertise with data, and the ability to derive insight and strategy from multiple data sources
Ability to conduct complex quantitative analytics (market sizing, consumer segmentation analysis, etc.)
Excellent project management, prioritization and planning skills
Excellent communication skills, both written and verbal.Proven track-record in communicating with all levels of staff, internal divisions and external stakeholders
Very strong presentation skills
Strong interpersonal skills, maturity and excellent judgment. Able to work effectively with executives and influence at all levels of the organization.
Proven track-record of managing workflow to meet tight deadlines while handling high volume of work. Attention to detail
Ability to work under pressure while maintaining a positive and productive demeanor
High proficiency with MS Word, Excel, PowerPoint
Management has the right to add or change duties and job requirements at an
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