Sr. Manager, Marketing Operations

At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

 

 

About the Role:

The Revenue Operations department is responsible for creating, maintaining, and continually improving PitchBook’s systems that support our client-facing roles in Sales and Customer Success. This team works cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth.

The Senior Manager, Marketing Operations at PitchBook plays a pivotal role in optimizing the efficiency and effectiveness of our Marketing department. Treating Marketing teams as your customers, your goal is to empower and enable them to operate as autonomously as possible in building and launching marketing and demand generation programs. You will be responsible for developing Marketing operational processes and leading a team of marketing automation specialists who are experts in how to best leverage our marketing automation tools to deliver on Marketing requirements. You and your team will provide the support, training, and documentation that Marketing teams need to be effective.

 

Primary Job Responsibilities:

• Lead and build a team, providing direction, mentorship, and support to ensure operational excellence and alignment with business objectives
• Develop and implement automated email campaigns, lead nurturing programs, and customer journey workflows to drive engagement and conversions
• Establish standardized inflow processes for handling requests and tickets from Marketing and Sales teams, prioritizing work, and adhering to SLAs
• Own and drive marketing operations strategy and objectives (OKRs)
• Update and evangelize internal documentation and training materials for new tools or automation introduced by platform teams
• Develop and monitor team metrics to track performance and identify areas for improvement
• Collaborate with cross-functional teams to identify opportunities for organizational efficiency improvements via automation
• Contribute ideas and insights to the marketing automation platform administration and engineering teams for inclusion in the product roadmap
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

 

Skills and Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field
• 8+ years of experience in marketing operations or a similar role, preferably in a B2B technology or SaaS company
• 4+ years of experience managing a team, with a track record of fostering a collaborative and high-performance culture
• 2+ years of experience working within Marketo, Marketo Certified Expert a plus
• Deep understanding of marketing operational processes and work management tools (Asana, Jira) with the ability to configure and administer them effectively
• Ability to define business and data requirements needed to automate and measure the effectiveness of marketing and demand generation campaigns
• Excellent communication and interpersonal skills, with the ability to train and empower stakeholders effectively
• Ability to thrive in a fast-paced and dynamic environment and manage multiple priorities effectively
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

 

 

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional