Sr. Manager, Distribution

About Pure Fishing
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.


Sr. Manager, Distribution

Join Our Team as a Sr. Manager, Distribution at Pure Fishing!
Are you ready to reel in a great career opportunity? At Pure Fishing, we’re passionate about crafting the best fishing gear and outdoor products—and we need talented Sr. Manger, Distribution like YOU to help make it happen!

What will you do?
The Sr. Manager of Distribution is responsible for leading a large, complex omnichannel distribution center supporting retail, wholesale, marketplace, and ecommerce fulfillment operations. This position provides strategic and hands-on leadership for daily operations, people development, safety, service, inventory accuracy, cost management, and continuous improvement. The role is accountable for building scalable processes, developing high-performing teams, and ensuring the distribution center is prepared to support significant ecommerce growth while maintaining strong service levels across all channels.

Essential Duties and Responsibilities
• Lead and direct daily distribution center operations, including receiving, put-away, replenishment, picking, packing, sortation, staging, shipping, returns, inventory control, and value-added services.
• Provide leadership to managers, supervisors, leads, and hourly associates across multiple departments, shifts, or operating windows.
• Ensure operational execution supports omnichannel fulfillment requirements, including ecommerce direct-to-consumer orders, retail replenishment, wholesale distribution, marketplace activity, parcel shipping, LTL/FTL shipments, and customer-specific requirements.
• Develop labor plans, staffing models, operating schedules, and workflow priorities aligned to volume forecasts, promotional activity, seasonality, peak periods, ecommerce growth, and service-level commitments.
• Monitor and improve facility performance against key operating metrics, including safety, quality, inventory accuracy, productivity, cost per unit, order cycle time, on-time shipping, dock-to-stock time, throughput, and customer service.
• Partner cross-functionally with transportation, planning, customer service, merchandising, technology, finance, human resources, safety, maintenance, and senior leadership to align distribution center execution with business priorities.
• Maintain a visible leadership presence on the floor to remove barriers, coach leaders, reinforce standards, validate process compliance, and drive accountability.
• Ensure compliance with company policies, workplace safety standards, OSHA requirements, equipment safety practices, and applicable regulatory requirements.
• Manage operating budgets, labor expense, overtime, supplies, equipment utilization, vendor support, and cost-control initiatives.
• Support and optimize warehouse technology and operational systems, including WMS, LMS, OMS, TMS, RF equipment, material handling systems, automation, and business intelligence tools.

Omnichannel and Ecommerce Growth
• Design and scale fulfillment processes that support rapid ecommerce growth while maintaining service levels for existing distribution channels.
• Balance competing channel priorities, including parcel fulfillment, LTL/FTL shipping, retail replenishment, customer-specific routing guides, marketplace requirements, and expedited orders.
• Lead capacity planning for labor, space, slotting, equipment, automation, and carrier throughput to support future order growth.
• Partner with technology and operations teams to optimize WMS/OMS logic, wave planning, batch picking, cartonization, inventory allocation, routing, and exception management.
• Prepare the operation for peak periods, promotional surges, holiday demand, product launches, and new customer/channel onboarding.


Continuous Improvement and Operational Excellence
This position serves as a visible champion of continuous improvement and operational excellence. The Sr. Manager, Distribution is responsible for building a culture where problems are identified early, root causes are understood, associates are engaged in solutions, and measurable improvements are sustained over time.

• Develop and lead a continuous improvement roadmap focused on safety, quality, cost, service, productivity, space utilization, labor efficiency, inventory accuracy, and ecommerce scalability.
• Apply Lean, Six Sigma, Kaizen, 5S, standard work, visual management, root cause analysis, value stream mapping, and DMAIC methods to eliminate waste and improve process flow.