Sr. Manager, Data, CRM and Email

LA28 does not provide relocation assistance.

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Sr Manager, Email and CRM:

LA28 is looking for a Sr. Manager, Email and CRM to join the Digital Engagement Marketing team.   

The E-mail and CRM Manager role will spear-head efforts to create connections with fans through effective communication and engagement through email. This person is an E-mail and CRM specialist, who is obsessed with evaluating, managing, and enhancing the LA28 fan experience through effective data analysis. This person will create and manage subscriber lists, build and maintain dynamic content strategies, develop and test personalized journeys, and design visually appealing emails for LA28’s unique local and global audiences. This person will be a storyteller of the LA28 brand and a key contributor in building a legacy for the Olympic and Paralympic Movement through the lens of the fans and athletes.  

This is a results-focused role for a hands-on person who is driven to create tangible outputs with cross-functional teams, and who is at ease being a brand steward of the LA28 brand. He/she/they will report to the Head of Data and CRM.

Key Responsibilities:

• CRM & Email Campaign Management: 
  • Own the day-to-day execution of CRM and email marketing campaigns, including planning, template development, strategy, execution, segmentation, testing, deployment, and reporting 
  • Collaborate with internal stakeholders to support email campaigns tied to ticket sales, events, merchandise, digital content, and fan programs 
  • Design and build automated journeys (including welcome series, re-engagement, and lifecycle campaigns) using Salesforce Marketing Cloud tools. 
  • Ensure templates and journeys are mobile-optimized, dynamic, and reflective of the LA28 brand. 
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