Sr Manager Category Management

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Nestlé USA’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

The Sr Manager develops and deploys category strategy for a consumer-based portfolio of categories. In this role, you will serve as a performance coach and strong change leader to drive adoption of the strategic direction for the division.

Responsibilities:

• Collaborate with Marketing and Sales team on category strategy and division initiatives to include innovation pipeline development that will drive category growth. 
• Responsible for the development, maintenance and deployment of rolling 3-year category strategy roadmap, by channel, to support division’s Market Business Strategy (MBS). 
• Review trends, marketplace assessments, category, consumer and shopper analysis reviews and stakeholder interviews to produce a situation assessment with key learnings, implications, and recommendations.
• Leverage Shopper Insights & Trends
• Collect Retailer Feedback on Category Story with input from ADs / CAMs
• Act as Integrated Commercial Planning process champion

  Category Strategy: 

• Develop the Category Strategy & Roadmap (by channel) based on internal and external analysis, feedback from customer partners, and the annual integration commercial planning process
• Develop 4Ps strategic direction based on category strategy, best practices from customers/account teams and quantitative feedback.
• Provide strategic direction into the overall commercial plan using the planning processes: ICP Gate 1 (Division MBS), ICP Gate 2 (Category Strategies and Tactics)
• Develop Training & Deployment Plan of Roadmap
• Advise on Customer category strategies through JBP and a Category First approach.

  Customer Strategy: <